AIPMM CPM Certification | UPDATED Questions with 100% Verified
Answers
Question: Product lifecycle stages
Answer:
1. Introduction 2. Growth 3. Maturity 4. Decline
Question: Product manager
Answer:
Product Managers investigate, select, and drive the development of products for an organization, performing
the activities or product mgmt.
Question: Product Marketing Manager
Answer:
Act as the voice of customer to the rest of the product team and company.
Question: Business Model
Answer:
Framework that describes the rationale of how an org. creates, delivers, and captures value
Question: Reasons for business model
Answer:
Describe & classify businesses Explore opportunities Public reporting purposes Allows managers to focus on
value creation
Question: Business Case
Answer:
Supports planning & decision making - whether to buy, which product to bring to market, which vendor to
choose, when to implement Captures reasoning for creating/enhancing
Question: Business cases are evaluated to ensure
Answer:
1. Investment has value and importance 2. Project will be properly managed 3. Organization has capability to
deliver the benefits 4. Resources are working on highest value opportunities 5. Projects with inter-dependencies
are started in optimum sequence
Question: Levels of a product
, Answer:
1. Core - benefit 2. Actual - Product appearance - design, brand, packaging, quality, functionality 3. Extended
product - Payment terms, delivery, warranty, Maintenance & care, on site service, education/training
Question: Characteristics of a service
Answer:
intangible, perishable, variable, inseparable
Question: Product lifecycle phases
Answer:
Conceive, plan, develop, qualify, launch, deliver, retire
Question: Name 5 key deliverables during product lifecycle and the phases they are important
Answer:
Strategic plan, competitive analysis, market trends, MRD, business case, PRD, product roadmaps, marketing
strategic plan, Beta program plan, launch plan, marketing plan, end of life plan
Question: Product lifecycle knowledge areas
Answer:
Business, market, organization, product, customer
Question: Marketing objective for commercialization strategies
Answer:
Introduction - Gain awareness Growth - Stress differentiation Maturity - Maintain brand loyaly Decline -
Harvest and deletion
Question: Product
Answer:
A good or service offered by an organization which affords a bundle of benefits both objective (physical) and
subjective (image) to a user
Question: Goods
Answers
Question: Product lifecycle stages
Answer:
1. Introduction 2. Growth 3. Maturity 4. Decline
Question: Product manager
Answer:
Product Managers investigate, select, and drive the development of products for an organization, performing
the activities or product mgmt.
Question: Product Marketing Manager
Answer:
Act as the voice of customer to the rest of the product team and company.
Question: Business Model
Answer:
Framework that describes the rationale of how an org. creates, delivers, and captures value
Question: Reasons for business model
Answer:
Describe & classify businesses Explore opportunities Public reporting purposes Allows managers to focus on
value creation
Question: Business Case
Answer:
Supports planning & decision making - whether to buy, which product to bring to market, which vendor to
choose, when to implement Captures reasoning for creating/enhancing
Question: Business cases are evaluated to ensure
Answer:
1. Investment has value and importance 2. Project will be properly managed 3. Organization has capability to
deliver the benefits 4. Resources are working on highest value opportunities 5. Projects with inter-dependencies
are started in optimum sequence
Question: Levels of a product
, Answer:
1. Core - benefit 2. Actual - Product appearance - design, brand, packaging, quality, functionality 3. Extended
product - Payment terms, delivery, warranty, Maintenance & care, on site service, education/training
Question: Characteristics of a service
Answer:
intangible, perishable, variable, inseparable
Question: Product lifecycle phases
Answer:
Conceive, plan, develop, qualify, launch, deliver, retire
Question: Name 5 key deliverables during product lifecycle and the phases they are important
Answer:
Strategic plan, competitive analysis, market trends, MRD, business case, PRD, product roadmaps, marketing
strategic plan, Beta program plan, launch plan, marketing plan, end of life plan
Question: Product lifecycle knowledge areas
Answer:
Business, market, organization, product, customer
Question: Marketing objective for commercialization strategies
Answer:
Introduction - Gain awareness Growth - Stress differentiation Maturity - Maintain brand loyaly Decline -
Harvest and deletion
Question: Product
Answer:
A good or service offered by an organization which affords a bundle of benefits both objective (physical) and
subjective (image) to a user
Question: Goods
