Product Manager Certification - AIPMM | UPDATED Questions with
100% Verified Answers
Question: Agile
Answer:
An umbrella term used to describe a group of iterative incremental product development principles and
methodologies that support the Agile Manifesto
Question: Agile Manifesto
Answer:
A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing
an iterative and people orientated approach to product development. (Also called the Manifesto for Agile
Software Development.)
Question: Agile Theory
Answer:
Holds that Agile is designed to follow a non-linear path more closely approximated to that of new product
development instead of the more predictable path of manufacturing, which typically follows a serial process.
Question: Alpha Test
, Answer:
Alpha test is the first formal test of a newly developed hardware or software product by internal people. The
key objectives of the alpha test are functionality confirmation and bug identification. When the first round of
bugs has been fixed, the product goes into beta test with actual users and customers.
Question: Ansoff Matrix
Answer:
Analytical tool that helps managers to devise their product and market growth strategies
Question: Behavioral Design
Answer:
Creating a cohesive conceptual model for the product that is easy to learn and understand. Behavioral design
meshes the task requirements of a product with the skills, knowledge, and capabilities of the intended users.
Question: Beta Plan
Answer:
Alignment around the purpose of the beta test; clarifies the goals of the testing to be performed and the logistics
of how the test is to be conducted.
Question: Beta Test
Answer:
A formal, structured, and controlled test of a new product or product capability in order to determine market
readiness.
Question: Body of Knowledge (BOK)
Answer:
A Body of Knowledge codifies the concepts, definitions, processes, and activities of a given profession.
Question: Boston Consulting Group Market-Share Matrix (BCG Matrix)
Answer:
A commonly used growth-share framework that categorizes products within a company's portfolio according to
growth rate, market share, and positive or negative cash flow.
Question: Boundary Role
Answer:
A position or role that sits at the intersection of two points. In the case of product management, between the
needs of the market and those of the organization.
, Question: Brainstorming
Answer:
A commonly used technique for developing creative solutions to problems or to generate new ideas.
Question: Brand
Answer:
An identifying mark, label, trademark, imprint, or name that distinguishes the originator, creator, or
manufacturer of a product or service.
Question: Branding
Answer:
Originating, building, improving, and safeguarding a name or symbol representing a specific product or service.
Question: Brand Equity
Answer:
The quality associated with a brand based on value assessed over a significant period of time; the affirmative
perception of a brand or service based on customer loyalty and the positive reputation of a service or product.
Question: Brand Extension
Answer:
Introducing a new or improved product by associating it with an established brand image.
Question: Brand Identity
Answer:
A logo, slogan, moniker, or mark associated with a product or service by consumers that sets it apart from
competitors.
Question: Brand Positioning
Answer:
Optimizing a brand by having a clear concept of its strongest points and placing it among similar products to
accentuate its superiority and uniqueness in relation to competitors.
Question: Burndown Chart
Answer:
A visual tool used by Agile product development teams that represents the amount of work left to do versus
time.
100% Verified Answers
Question: Agile
Answer:
An umbrella term used to describe a group of iterative incremental product development principles and
methodologies that support the Agile Manifesto
Question: Agile Manifesto
Answer:
A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing
an iterative and people orientated approach to product development. (Also called the Manifesto for Agile
Software Development.)
Question: Agile Theory
Answer:
Holds that Agile is designed to follow a non-linear path more closely approximated to that of new product
development instead of the more predictable path of manufacturing, which typically follows a serial process.
Question: Alpha Test
, Answer:
Alpha test is the first formal test of a newly developed hardware or software product by internal people. The
key objectives of the alpha test are functionality confirmation and bug identification. When the first round of
bugs has been fixed, the product goes into beta test with actual users and customers.
Question: Ansoff Matrix
Answer:
Analytical tool that helps managers to devise their product and market growth strategies
Question: Behavioral Design
Answer:
Creating a cohesive conceptual model for the product that is easy to learn and understand. Behavioral design
meshes the task requirements of a product with the skills, knowledge, and capabilities of the intended users.
Question: Beta Plan
Answer:
Alignment around the purpose of the beta test; clarifies the goals of the testing to be performed and the logistics
of how the test is to be conducted.
Question: Beta Test
Answer:
A formal, structured, and controlled test of a new product or product capability in order to determine market
readiness.
Question: Body of Knowledge (BOK)
Answer:
A Body of Knowledge codifies the concepts, definitions, processes, and activities of a given profession.
Question: Boston Consulting Group Market-Share Matrix (BCG Matrix)
Answer:
A commonly used growth-share framework that categorizes products within a company's portfolio according to
growth rate, market share, and positive or negative cash flow.
Question: Boundary Role
Answer:
A position or role that sits at the intersection of two points. In the case of product management, between the
needs of the market and those of the organization.
, Question: Brainstorming
Answer:
A commonly used technique for developing creative solutions to problems or to generate new ideas.
Question: Brand
Answer:
An identifying mark, label, trademark, imprint, or name that distinguishes the originator, creator, or
manufacturer of a product or service.
Question: Branding
Answer:
Originating, building, improving, and safeguarding a name or symbol representing a specific product or service.
Question: Brand Equity
Answer:
The quality associated with a brand based on value assessed over a significant period of time; the affirmative
perception of a brand or service based on customer loyalty and the positive reputation of a service or product.
Question: Brand Extension
Answer:
Introducing a new or improved product by associating it with an established brand image.
Question: Brand Identity
Answer:
A logo, slogan, moniker, or mark associated with a product or service by consumers that sets it apart from
competitors.
Question: Brand Positioning
Answer:
Optimizing a brand by having a clear concept of its strongest points and placing it among similar products to
accentuate its superiority and uniqueness in relation to competitors.
Question: Burndown Chart
Answer:
A visual tool used by Agile product development teams that represents the amount of work left to do versus
time.
