APR EXAM SCRIPT COMPLETE QUESTIONS AND ANSWERS
◉ You are the public relations coordinator at a large nonprofit
organization that is starting an initiative to help people experiencing
homelessness. The CEO has asked you to write a media release to
submit to the local newspaper about the purpose and value of the
initiative.. Answer: The published piece is an example of which part
of PR? (Choose one)
A. Press Agentry
B. Advertising
C. Publicity
D. Community Relations
E. Public Affairs
F. Propaganda
,Answer: C
◉ You have been brought on as the new Communications Director
for a local nonprofit. You are briefed that the majority of the
organization's current base of customers and financial support has
come from the same group of people with little change for three or
four decades. As the organization's board of directors is very
passionate about showing appreciation for those who have
supported the museum for such a long time, they tend to make
decisions that cater to that public. How would you advise them?.
Answer: A. Commend their commitment to the organization's
relationship with those supporters and suggest they continue
focusing decision making as they have.
B. Affirm the importance of maintaining the relationships they've
been focused on, but also encourage the board to compromise to
allow for building relationships with younger audiences.
C. Educate the board on the current and projected changes in the
cultural and business climate, and emphasize the importance of
setting communications goals that are forward focused.
D. Suggest they shift from focusing on that public to basing decisions
on reaching a younger public for the future success of the museum.
Answer: B and C
,◉ You are a solo public relations practitioner. A new client (i.e., a
prominent trade association) hired you to do research for a white
paper on fraud in their industry. This project was created in
response to negative reports in the media about the fraudulent
activities of their members. Your research finds that there is a high
level of fraud, which surprises and concerns the client. They are
especially concerned about losing the public trust by corroborating
or validating the stories in the media. The client expresses their
doubts about the information you have gathered, and they ask you to
rewrite the white paper to downplay or deny the level of fraud found
and, where possible, to say that fraudulent activities were mistakes
rather than intentional.. Answer: What do you do? Choose one.
A. Refuse to complete the project and advise the client on more
appropriate actions that don't deceive the various stakeholders.
B. Complete the project, based on the original scope of work, but
refuse to make the changes that would hide evidence of fraud and
advise the client on more appropriate actions that don't deceive the
various stakeholders.
C. Stay loyal to the client and your contractual obligation by
completing the project and making the changes they requested to
serve the best interest of the client and their members.
, D. Make the changes requested by the client, but exercise your
obligation to tell the truth by anonymously sharing the information
you found with the media in the interest of the publics that may be
negatively affected by fraudulent activities.
Answer: B
◉ You work for a large restaurant chain, Frank's, with hundreds of
employees in various locations. A few minor stories have been
published that some employees of Frank's are posting negative
reviews about Frank's biggest competitor on review sites to bring
down competitor's rankings and in online forums without disclosing
their work affiliation. Even though they used their personal
accounts, you are concerned that this reflects negatively on Frank's
and comes off as a dirty tactic.. Answer: As the head of PR, you
(select three):
A. Talk with the CEO about taking disciplinary action against the
employees who made the comments.
B. Working with the legal department, incorporate ethics into the
onboarding process.
C. Disseminate a document stating the company's social
media/internet comment policy.
◉ You are the public relations coordinator at a large nonprofit
organization that is starting an initiative to help people experiencing
homelessness. The CEO has asked you to write a media release to
submit to the local newspaper about the purpose and value of the
initiative.. Answer: The published piece is an example of which part
of PR? (Choose one)
A. Press Agentry
B. Advertising
C. Publicity
D. Community Relations
E. Public Affairs
F. Propaganda
,Answer: C
◉ You have been brought on as the new Communications Director
for a local nonprofit. You are briefed that the majority of the
organization's current base of customers and financial support has
come from the same group of people with little change for three or
four decades. As the organization's board of directors is very
passionate about showing appreciation for those who have
supported the museum for such a long time, they tend to make
decisions that cater to that public. How would you advise them?.
Answer: A. Commend their commitment to the organization's
relationship with those supporters and suggest they continue
focusing decision making as they have.
B. Affirm the importance of maintaining the relationships they've
been focused on, but also encourage the board to compromise to
allow for building relationships with younger audiences.
C. Educate the board on the current and projected changes in the
cultural and business climate, and emphasize the importance of
setting communications goals that are forward focused.
D. Suggest they shift from focusing on that public to basing decisions
on reaching a younger public for the future success of the museum.
Answer: B and C
,◉ You are a solo public relations practitioner. A new client (i.e., a
prominent trade association) hired you to do research for a white
paper on fraud in their industry. This project was created in
response to negative reports in the media about the fraudulent
activities of their members. Your research finds that there is a high
level of fraud, which surprises and concerns the client. They are
especially concerned about losing the public trust by corroborating
or validating the stories in the media. The client expresses their
doubts about the information you have gathered, and they ask you to
rewrite the white paper to downplay or deny the level of fraud found
and, where possible, to say that fraudulent activities were mistakes
rather than intentional.. Answer: What do you do? Choose one.
A. Refuse to complete the project and advise the client on more
appropriate actions that don't deceive the various stakeholders.
B. Complete the project, based on the original scope of work, but
refuse to make the changes that would hide evidence of fraud and
advise the client on more appropriate actions that don't deceive the
various stakeholders.
C. Stay loyal to the client and your contractual obligation by
completing the project and making the changes they requested to
serve the best interest of the client and their members.
, D. Make the changes requested by the client, but exercise your
obligation to tell the truth by anonymously sharing the information
you found with the media in the interest of the publics that may be
negatively affected by fraudulent activities.
Answer: B
◉ You work for a large restaurant chain, Frank's, with hundreds of
employees in various locations. A few minor stories have been
published that some employees of Frank's are posting negative
reviews about Frank's biggest competitor on review sites to bring
down competitor's rankings and in online forums without disclosing
their work affiliation. Even though they used their personal
accounts, you are concerned that this reflects negatively on Frank's
and comes off as a dirty tactic.. Answer: As the head of PR, you
(select three):
A. Talk with the CEO about taking disciplinary action against the
employees who made the comments.
B. Working with the legal department, incorporate ethics into the
onboarding process.
C. Disseminate a document stating the company's social
media/internet comment policy.
