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APRD 1003 Exam 1 Questions and Correct
Answers/ Latest Update / Already Graded
Public Relations (PR)
Ans: A strategic communication process that builds mutually
beneficial relationships between organizations and their
publics.
PRSA
Ans: Largest PR organization?
Edelman Trust Barometer
Ans: Business is seen as competent and ethical
Should leverage its comparative advantage to inform debate
and delivered solution on climate
Business has the highest trust
Press Agentry/Publicity
Ans: The goal: to get publicity... at all costs...
It's a type of one-way communication
1800s → The Golden Age of Press Agentry
Davy Crockett, Daniel Boone, Annie Oakley, Buffalo Bill
All rights reserved © 2025/ 2026 |
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Publicity Stunt
Ans: Generating positive, media attention
(Ex- McDonalds flipping their M to W for International Women's
day)
Public Information Model
Ans: This model highlights the needs of others in its ethical
consideration
One-way communication, truth and accuracy
PR moves beyond publicists and promoters
Rise in the use of opinion research to develop strategic plans
Strategies and tactics of become important
Goal to accomplish defined business objectives - not just
publicity!
Not using formal research to guide tactics
2-Way Asymmetrical Model
Ans: Use of audience research to craft persuasi ve messages to
influence public behavior
Conducts formal research and uses feedback to improve
persuasive efforts for the benefit of the organization
All rights reserved © 2025/ 2026 |
APRD 1003 Exam 1 Questions and Correct
Answers/ Latest Update / Already Graded
Public Relations (PR)
Ans: A strategic communication process that builds mutually
beneficial relationships between organizations and their
publics.
PRSA
Ans: Largest PR organization?
Edelman Trust Barometer
Ans: Business is seen as competent and ethical
Should leverage its comparative advantage to inform debate
and delivered solution on climate
Business has the highest trust
Press Agentry/Publicity
Ans: The goal: to get publicity... at all costs...
It's a type of one-way communication
1800s → The Golden Age of Press Agentry
Davy Crockett, Daniel Boone, Annie Oakley, Buffalo Bill
All rights reserved © 2025/ 2026 |
, Page |2
Publicity Stunt
Ans: Generating positive, media attention
(Ex- McDonalds flipping their M to W for International Women's
day)
Public Information Model
Ans: This model highlights the needs of others in its ethical
consideration
One-way communication, truth and accuracy
PR moves beyond publicists and promoters
Rise in the use of opinion research to develop strategic plans
Strategies and tactics of become important
Goal to accomplish defined business objectives - not just
publicity!
Not using formal research to guide tactics
2-Way Asymmetrical Model
Ans: Use of audience research to craft persuasi ve messages to
influence public behavior
Conducts formal research and uses feedback to improve
persuasive efforts for the benefit of the organization
All rights reserved © 2025/ 2026 |
