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APRD 1003 Exam 1 Questions and Correct
Answers/ Latest Update / Already Graded
A strategic communication process that builds mutually beneficial
relationships between organizations and their publics.
Ans: Public Relations (PR)
Largest PR organization?
Ans: PRSA
Business is seen as competent and ethical
Should leverage its comparative advantage to inform debate and
delivered solution on climate
Business has the highest trust
Ans: Edelman Trust Barometer
The goal: to get publicity... at all costs...
It's a type of one-way communication
1800s → The Golden Age of Press Agentry
Davy Crockett, Daniel Boone, Annie Oakley, Buffalo Bill
Ans: Press Agentry/Publicity
All rights reserved © 2025/ 2026 |
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Generating positive, media attention
(Ex- McDonalds flipping their M to W for International Women's day)
Ans: Publicity Stunt
This model highlights the needs of others in its ethical consideration
One-way communication, truth and accuracy
PR moves beyond publicists and promoters
Rise in the use of opinion research to develop strategic plans
Strategies and tactics of become important
Goal to accomplish defined business objectives - not just publicity!
Not using formal research to guide tactics
Ans: Public Information Model
Use of audience research to craft persuasive messages to influence
public behavior
Conducts formal research and uses feedback to improve persuasive
efforts for the benefit of the organization
Doesn't change the org's policies or views Goal: Get the public to adopt
the org's POV
All rights reserved © 2025/ 2026 |
APRD 1003 Exam 1 Questions and Correct
Answers/ Latest Update / Already Graded
A strategic communication process that builds mutually beneficial
relationships between organizations and their publics.
Ans: Public Relations (PR)
Largest PR organization?
Ans: PRSA
Business is seen as competent and ethical
Should leverage its comparative advantage to inform debate and
delivered solution on climate
Business has the highest trust
Ans: Edelman Trust Barometer
The goal: to get publicity... at all costs...
It's a type of one-way communication
1800s → The Golden Age of Press Agentry
Davy Crockett, Daniel Boone, Annie Oakley, Buffalo Bill
Ans: Press Agentry/Publicity
All rights reserved © 2025/ 2026 |
, Page |2
Generating positive, media attention
(Ex- McDonalds flipping their M to W for International Women's day)
Ans: Publicity Stunt
This model highlights the needs of others in its ethical consideration
One-way communication, truth and accuracy
PR moves beyond publicists and promoters
Rise in the use of opinion research to develop strategic plans
Strategies and tactics of become important
Goal to accomplish defined business objectives - not just publicity!
Not using formal research to guide tactics
Ans: Public Information Model
Use of audience research to craft persuasive messages to influence
public behavior
Conducts formal research and uses feedback to improve persuasive
efforts for the benefit of the organization
Doesn't change the org's policies or views Goal: Get the public to adopt
the org's POV
All rights reserved © 2025/ 2026 |
