Pricing Strategies and
Demand Forecasting in
Marketing
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, How does demand change with As the price goes down, demand goes up.
price?
What is market equilibrium? Market equilibrium is when suppliers make just
enough product and price it so that consumers buy
it all.
What does price elasticity measure? Price elasticity measures the responsiveness of
purchasers and suppliers to price changes.
How is elasticity of demand Elasticity of demand is the percentage change in the
calculated? quantity of a product demanded divided by the
percentage change in its price.
What indicates that demand is If customers are very sensitive to price changes,
elastic? demand is considered elastic.
What is inelasticity of demand? Inelasticity of demand occurs when a 1 percent
change in price results in less than a 1 percent
change in quantity demanded.
What factors determine elasticity? Determinants of elasticity include the availability of
substitutes, the competitiveness of the industry, and
whether the product is a luxury or necessity.