Assess for Success:
Marketing Analytics &
Measurement | Study
Guide, Practice Questions
& Exam Review
|Guaranteed success|
, Fill in the blank: Because key performance indicators an additional performance goal for each campaign
(KPIs) are not specific enough for individual marketing
3 multiple choice options
campaigns, you need to create _____.
Imagine that a marketer is working on a digital ad (5 x 50) / 100 = 2.5
campaign for a single product. They learn that it costs
3 multiple choice options
$100 USD in advertising to sell 5 units of a $50 USD
product. They apply the formula to calculate return on
ad spend (ROAS): (number of units sold x cost per unit)
/ ad spend.
What is this marketer's ROAS?
Imagine that a business develops a digital marketing Customer acquisition
campaign to gain new customers. What is the marketing
3 multiple choice options
term for this process?
Consider the following scenario: No, since 25% more website traffic does not necessarily mean 25% more
Imagine that a company sets a business goal: They will customers.
increase customer acquisition by 25% in six months.
3 multiple choice options
Their performance goal is to increase website traffic by
25% in the same time period.
If they meet the performance goal, do they satisfy the
business goal?
Consider the following scenario: Additional budget = target incremental sales / return on ad spend
Imagine that a company sets a business goal: They will
3 multiple choice options
increase target incremental sales by a set amount over
a specific time period. To do that, they need to increase
their marketing budget.
Which formula should they use to calculate how much
additional budget to allocate?
What is conversion volume? The total number of conversions or total monetary value of conversions over a
period of time.
3 multiple choice options
Which of the following best describes cost per The average cost paid for each conversion.
acquisition (CPA)? 3 multiple choice options
Which of the following is an online test of two variants A/B test
to determine the better performing option?
3 multiple choice options
What is the purpose of attribution? To assign credit for conversions from ads, last clicks, or other touch points
along a user's path to conversion completion
3 multiple choice options
Marketing Analytics &
Measurement | Study
Guide, Practice Questions
& Exam Review
|Guaranteed success|
, Fill in the blank: Because key performance indicators an additional performance goal for each campaign
(KPIs) are not specific enough for individual marketing
3 multiple choice options
campaigns, you need to create _____.
Imagine that a marketer is working on a digital ad (5 x 50) / 100 = 2.5
campaign for a single product. They learn that it costs
3 multiple choice options
$100 USD in advertising to sell 5 units of a $50 USD
product. They apply the formula to calculate return on
ad spend (ROAS): (number of units sold x cost per unit)
/ ad spend.
What is this marketer's ROAS?
Imagine that a business develops a digital marketing Customer acquisition
campaign to gain new customers. What is the marketing
3 multiple choice options
term for this process?
Consider the following scenario: No, since 25% more website traffic does not necessarily mean 25% more
Imagine that a company sets a business goal: They will customers.
increase customer acquisition by 25% in six months.
3 multiple choice options
Their performance goal is to increase website traffic by
25% in the same time period.
If they meet the performance goal, do they satisfy the
business goal?
Consider the following scenario: Additional budget = target incremental sales / return on ad spend
Imagine that a company sets a business goal: They will
3 multiple choice options
increase target incremental sales by a set amount over
a specific time period. To do that, they need to increase
their marketing budget.
Which formula should they use to calculate how much
additional budget to allocate?
What is conversion volume? The total number of conversions or total monetary value of conversions over a
period of time.
3 multiple choice options
Which of the following best describes cost per The average cost paid for each conversion.
acquisition (CPA)? 3 multiple choice options
Which of the following is an online test of two variants A/B test
to determine the better performing option?
3 multiple choice options
What is the purpose of attribution? To assign credit for conversions from ads, last clicks, or other touch points
along a user's path to conversion completion
3 multiple choice options
