Marketing Analytics Quiz
Questions | Practice Test,
Study Guide & Exam
Review
|Guaranteed success|
, In which of the following competing implementations of *None of the above
Structured Query Language can data be stored before
it is structured?
MySQL
Oracle
All of the above
Microsoft SQL Server
None of the above
Which is most valuable and most difficult? *Prescriptive analytics
Prescriptive analytics
Predictive analytics
Descriptive analytics
Diagnostic analytics
What are the three steps of getting data ready? Clean, structure and integrate.
What are the three legs of marketing analytics? *Data, analytics and visualization.
Clean, structure and integrate.
Data, analytics and visualization.
Address outliers, complete missing data and make the
data consistent.
Extract, transform and load.
Marketing analytics is *The use of data to gain insights from data to maximize marketing outcomes
The use of statistics to gain marketing insights
The use of data to gain insights from data to maximize
marketing outcomes
The use of marketing inputs to maximize marketing
outcomes
The study of the nature of marketing topic by
examining its details
Cleaning data includes dealing with data that are: *Incomplete, outliers or inconsistent
Outliers, invaluable or inconsistent
Incomplete, invaluable or inconsistent
Incomplete, outliers or invaluable
incomplete, outliers or inconsistent
What is a programming language? *a formal set of instructions that can be used to produce various kinds of
-a syntax for speaking to a computer using R output
-a formal set of instructions that can be used to
produce various kinds of output
-a software package that allows the execution of
programming code
-a series of words for executing functions in RStudio
Questions | Practice Test,
Study Guide & Exam
Review
|Guaranteed success|
, In which of the following competing implementations of *None of the above
Structured Query Language can data be stored before
it is structured?
MySQL
Oracle
All of the above
Microsoft SQL Server
None of the above
Which is most valuable and most difficult? *Prescriptive analytics
Prescriptive analytics
Predictive analytics
Descriptive analytics
Diagnostic analytics
What are the three steps of getting data ready? Clean, structure and integrate.
What are the three legs of marketing analytics? *Data, analytics and visualization.
Clean, structure and integrate.
Data, analytics and visualization.
Address outliers, complete missing data and make the
data consistent.
Extract, transform and load.
Marketing analytics is *The use of data to gain insights from data to maximize marketing outcomes
The use of statistics to gain marketing insights
The use of data to gain insights from data to maximize
marketing outcomes
The use of marketing inputs to maximize marketing
outcomes
The study of the nature of marketing topic by
examining its details
Cleaning data includes dealing with data that are: *Incomplete, outliers or inconsistent
Outliers, invaluable or inconsistent
Incomplete, invaluable or inconsistent
Incomplete, outliers or invaluable
incomplete, outliers or inconsistent
What is a programming language? *a formal set of instructions that can be used to produce various kinds of
-a syntax for speaking to a computer using R output
-a formal set of instructions that can be used to
produce various kinds of output
-a software package that allows the execution of
programming code
-a series of words for executing functions in RStudio
