Digital Marketing
Analytics Test 1 Chapters
1-5 | Study Guide, Exam
Review & Practice
Questions
|Guaranteed success|
, Don't know?
Terms in this set (94)
Digital Marketing Analytics: a field focused on measurement, analysis, and communication.
- informs strategic decision making
Marketing Value Creation Model Shows how marketers create value for consumers.
Analog Age a world dominated by analog media; radio, print, and television.
Digital Age refers to a world characterized by digital media.
- websites
- search engines
- electronic communication
New tools and methods that enrich the marketing value - Situation analysis
creation model. - Segmentation and targeting
- The marketing mix
- Acquisition and rentiton
Situation Analysis marketers can access data
Segmentation and Targeting create hyper-specific categories of customer segments.
The Marketing Mix 4 P's: Product, Price, Place, Promotion
Acquisition and retention a customer relationship management platform (CRM) is the most robust.
Structured data - Data tables
- Databases
- Data warehouses
Unstructured Data Data lakes
(Pictures)
Big Data the data that has significant velocity (speed), volume, variability, and veracity
(abnormalities)
Ex. A company in Wayne expands and gets more data that they are used to
handling.
Analytics Test 1 Chapters
1-5 | Study Guide, Exam
Review & Practice
Questions
|Guaranteed success|
, Don't know?
Terms in this set (94)
Digital Marketing Analytics: a field focused on measurement, analysis, and communication.
- informs strategic decision making
Marketing Value Creation Model Shows how marketers create value for consumers.
Analog Age a world dominated by analog media; radio, print, and television.
Digital Age refers to a world characterized by digital media.
- websites
- search engines
- electronic communication
New tools and methods that enrich the marketing value - Situation analysis
creation model. - Segmentation and targeting
- The marketing mix
- Acquisition and rentiton
Situation Analysis marketers can access data
Segmentation and Targeting create hyper-specific categories of customer segments.
The Marketing Mix 4 P's: Product, Price, Place, Promotion
Acquisition and retention a customer relationship management platform (CRM) is the most robust.
Structured data - Data tables
- Databases
- Data warehouses
Unstructured Data Data lakes
(Pictures)
Big Data the data that has significant velocity (speed), volume, variability, and veracity
(abnormalities)
Ex. A company in Wayne expands and gets more data that they are used to
handling.
