Exam 2026|2027 Actual Complete Real Exam Questions
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What are basic factors considered in focus strategy? -
ANSWER-Geographic
area
End-user
focus
Product / product line
specialist
How many characteristics are involved with sustainable
competitive advantage?
- ANSWER-Relevant: must be appropriate to current & future
market needs -
must be relevant to organization: achievable w/
feasible resources
Defensible: must be barriers to replication: Asset & Skill based
What are fight sources of competitive advantage? - ANSWER-1.
Actual product performance: robust, economic, easy to use
2. Perception of product: brand image, product positioning
3. Low-cost operations: location, buying power
,4. Legal advantage: patents, contracts, and copyrights
5. Alliances & relationships: networking, procurement
6. Superior skills: database management, design skills
7. Flexibility: developing customized solutions
8. Attitude: aggressive, selling, tough negotiation
What are the different market positions? - ANSWER-Leader:
Expanding the
market, offensive & defensive
strategy
Challenger: selective targeting, attack the leader
Follower: duplication adaptation, adaptation
Nice: focus on specific market segments, strategies adopted
by niche players
commonly involve geographic, end-user or product line
specialization
What are different offensive/ attacking strategies? -
ANSWER-1. Frontal:
Attacker ->
Defender
2. Flank: Attacker -> Defender (1
side atop)
3. Enrichment attack Attacker ->
Defender (3 sides)
,4.
Bypass
5. Guerrilla
attack
What is strategic wear out? - ANSWER-Occurs when
organization no longer
meets customer needs and strategy is surpassed by
competitors
How many reasons are there for strategic wear out? - ANSWER-
6
What are the reasons for strategic wear out? - ANSWER-1.
Changes in customer requirements
2. Changes in distribution systems
3. Innovation by competitors
4. Poor control of company costs
5. Lack of consistent investment
6. Ill-advised changes in successful strategy
What are strategies for declining / hostile markets? -
ANSWER-1. Generate
growth
2.
Survival
3. Exit
, What are 3 components of strategy formulation? - ANSWER-
1. Competitive
advantage
2. Industry
position
3. Product/ market
strategies
What falls under competitive advantage? - ANSWER-1.
Generic strategy
2. Identify
advantage
3. Experience /
value
What falls under industry position? - ANSWER-1.
Market position
2. Offensive
strategy
3. Defensive
strategy
What falls under product/ market strategies? - ANSWER-1.
Ansoff matrix
2. PIMS (Profit impact of market
strategy)
3. PLC (Product Life
Cycle)