Digital Marketing & Data
Analytics | Key Concepts,
Strategies & Study Guide
|Guaranteed success|
, Terms in this set (102)
Analytics Studying data to find patterns.
Applied Research Research used to solve problems.
Avatar Picture representing someone online.
Benchmark Standard used to compare results.
Blog/Vlog Online written or video content.
Boosted Post Paid post shown to more people.
Bounce Rate Visitors leaving without interacting.
Brand Identity of a business or product.
Brand Advocate Customer who recommends a brand.
Brand Awareness How familiar people are with a brand.
Buyer Persona Profile of an ideal customer.
Buying Behavior How customers decide what to buy.
Buying Motives Reasons people decide to buy.
Call to Action (CTA) Message encouraging customers to act.
Campaign Planned marketing activities with goals.
Causation One thing directly causing another.
Analytics | Key Concepts,
Strategies & Study Guide
|Guaranteed success|
, Terms in this set (102)
Analytics Studying data to find patterns.
Applied Research Research used to solve problems.
Avatar Picture representing someone online.
Benchmark Standard used to compare results.
Blog/Vlog Online written or video content.
Boosted Post Paid post shown to more people.
Bounce Rate Visitors leaving without interacting.
Brand Identity of a business or product.
Brand Advocate Customer who recommends a brand.
Brand Awareness How familiar people are with a brand.
Buyer Persona Profile of an ideal customer.
Buying Behavior How customers decide what to buy.
Buying Motives Reasons people decide to buy.
Call to Action (CTA) Message encouraging customers to act.
Campaign Planned marketing activities with goals.
Causation One thing directly causing another.
