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AD0-E614
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Adobe Real-Time CDP Business Practitioner Professional
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Version: 6.0
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Questions & Answers DEMO PDF
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, Question 1. (Multi Select)
A quick-serve restaurant using Adobe Real-Time CDP has a large campaign budget for a new
limited-time-offer frappe to promote over the holiday period. The team wants to reach people who bought
last year's limited-time-offer holiday beverage, but that audience is too small to spend the budget.
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Which two expansion approaches grow the audience while keeping it relevant to the offer?
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(Choose two.)
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Response:
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A: Include anyone who made any purchase during last year's holiday period
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B: Include everyone who purchased a frappe in the past year
C: Include everyone who visited the website during last year's holiday period
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D: Include people who purchased other limited-time offers outside the holiday period
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Answer: B, D
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Explanation:
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Frappe buyers from across the whole year share the product affinity the campaign depends on, so this
adds volume without diluting relevance.
Buyers of other limited-time offers have demonstrated that they respond to time-limited promotions, which
is the behaviour this campaign is built on.
Question 2. (Single Select)
A Real-Time CDP Business Practitioner needs to capture customer behavioral data generated by an online
campaign landing page.
Which XDM schema class should the schema be based on?
Response:
A: XDM Individual Profile
B: XDM ExperienceEvent
C: XDM Customer Event
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