COM 275 MSU Final Exam Questions with Correct Answers (Grade
A+)
Question 1: Health communication research focuses on
Answer: tobacco, alcohol, prescription drugs, and food
Question 2: definition of campaign
Answer: a purposive attempt to inform, persuade or motivate behavior changes in a relatively well-defined
and large audience generally for non-commercial benefits to either the individual and/or society at large,
often complimented by interpersonal support
Question 3: campaign models focus on
Answer: learning new information, and making preexisting beliefs salient
Question 4: risk leading models
Answer: severity, vulnerability, response efficacy, and self-efficacy
Question 5: why campaigns fail
Answer: audience selective attention, beamers to audience's perception, unsophisticated audience,
unrealistic goal, and lack of clear criteria for success
Question 6: media advocacy
Answer: public health agent attempts to focus media on health issue to effect social or public policy
Question 7: Edotainment
Answer: health messages embedded in entertainment
Question 8: old view of entertainment
Answer: merriment is considered sinful
Question 9: modern view of entertainment
Answer: entertainment is an affection and acceptable means of relief
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, Question 10: mood management theory
Answer: media selection is usually impulsive and is done to satisfy a variety of needs such as excitement
and relaxation. people select programs to reduce their discomfort or to extend their pleasure
Question 11: disposition theory
Answer: we enjoy seeing good things happen to people that we like and bad things happen to people that we
don't like. we hate seeing bad things happen to people that we like and good things happen to people that we
don't like
Question 12: drama
Answer: interesting characters, conflict, satisfactory resolution
Question 13: humor/comedy
Answer: drama containing cues such that is shouldn't be take seriously
Question 14: sports
Answer: disposition claims most port appeal
Question 15: BIRG (Basque in Reflective Glory)
Answer: fans, when their team wins have higher self-esteem and personal confidence
Question 16: CORF (Cutting Off Reflective Failure)
Answer: fans revel in their team's success, but can distance themselves from failure
Question 17: arousal jag
Answer: arousal from suspense is liked
Question 18: excitation transfer
Answer: great distress intensifies enjoyment for the happy end
Question 19: Message System Analysis (Gerbner)
Answer: recorded the number of violent acts, the demographic of perpetrators and victims, and does not
code viewer perception. findings show lots of violence on TV and that TV does not represent real life
because many features are exaggerated
Page 2
A+)
Question 1: Health communication research focuses on
Answer: tobacco, alcohol, prescription drugs, and food
Question 2: definition of campaign
Answer: a purposive attempt to inform, persuade or motivate behavior changes in a relatively well-defined
and large audience generally for non-commercial benefits to either the individual and/or society at large,
often complimented by interpersonal support
Question 3: campaign models focus on
Answer: learning new information, and making preexisting beliefs salient
Question 4: risk leading models
Answer: severity, vulnerability, response efficacy, and self-efficacy
Question 5: why campaigns fail
Answer: audience selective attention, beamers to audience's perception, unsophisticated audience,
unrealistic goal, and lack of clear criteria for success
Question 6: media advocacy
Answer: public health agent attempts to focus media on health issue to effect social or public policy
Question 7: Edotainment
Answer: health messages embedded in entertainment
Question 8: old view of entertainment
Answer: merriment is considered sinful
Question 9: modern view of entertainment
Answer: entertainment is an affection and acceptable means of relief
Page 1
, Question 10: mood management theory
Answer: media selection is usually impulsive and is done to satisfy a variety of needs such as excitement
and relaxation. people select programs to reduce their discomfort or to extend their pleasure
Question 11: disposition theory
Answer: we enjoy seeing good things happen to people that we like and bad things happen to people that we
don't like. we hate seeing bad things happen to people that we like and good things happen to people that we
don't like
Question 12: drama
Answer: interesting characters, conflict, satisfactory resolution
Question 13: humor/comedy
Answer: drama containing cues such that is shouldn't be take seriously
Question 14: sports
Answer: disposition claims most port appeal
Question 15: BIRG (Basque in Reflective Glory)
Answer: fans, when their team wins have higher self-esteem and personal confidence
Question 16: CORF (Cutting Off Reflective Failure)
Answer: fans revel in their team's success, but can distance themselves from failure
Question 17: arousal jag
Answer: arousal from suspense is liked
Question 18: excitation transfer
Answer: great distress intensifies enjoyment for the happy end
Question 19: Message System Analysis (Gerbner)
Answer: recorded the number of violent acts, the demographic of perpetrators and victims, and does not
code viewer perception. findings show lots of violence on TV and that TV does not represent real life
because many features are exaggerated
Page 2
