COM 275 Exam 3 Questions with Correct Answers (Grade A+)
Question 1: What is health communication?
Answer: Any message or media content that portrays health decisions and behaviors or conveys health
information
Question 2: Effects of advertising and entertainment on health
Answer: Media can effect attitudes and behaviors, as well as negative health outcomes relating to smoking,
drinking, and drugs
Question 3: Agenda setting and health news framing
Answer: The media influence what health issues people see as important by giving them more coverage,
while framing shapes hoe those issues are understood by emphasizing certain causes, risks, or solutions.
Together, they guide both what people think about and how they interpret health topics
Question 4: Theory of Reasoned Action
Answer: A theory suggesting that the decision to engage in a particular behavior is the result of a rational
process in which behavioral options are considered, consequences or outcomes of each are evaluated, and a
decision is reached to act or not to act. That decision is then reflected in behavioral intentions, which
strongly influence overt behavior.
Question 5: Theory of Planned Behavior
Answer: the theory that attitudes toward a specific behavior combine with subjective norms and perceived
control to influence a person's actions
Question 6: Protection Motivation Theory
Answer: A social psychology theory proposing that an appeal to fear produces attitude change under
particular conditions.
Question 7: elaboration likelihood model
Answer: model of persuasion stating that people will either elaborate on the persuasive message or fail to
elaborate on it and that the future actions of those who do elaborate are more predictable than those who do
not
Question 8: Health Belief Model
Answer: Health behaviors are motivated by rhetorical desire to avoid negative outcomes, believe that the
targeted action will prevent negative outcomes
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, Question 9: Health decisions are affected by four factors
Answer: - perceived susceptibility: could it happen to you - perceived severity: how bad would it be if it
did? - perceived benefits: how much will the target behavior help reduce susceptibility/severity - perceived
barriers: what obstacles are there to performing the behavior — self efficacy: how effectively can I perform
the target behavior
Question 10: Stages of Change Model
Answer: Focuses on decision-making and intentional change: people ready to change will change, but even
after adoption there's still work to do
Question 11: What are the 6 stages of change
Answer: precontemplation, contemplation, preparation, action, maintenance, termination
Question 12: What is a campaign?
Answer: A purposive attempt to inform, persuade, or motivate behavior changes in a relatively well-defined
and large audience generally for non-commercial benefits to either the individual and/or society at large
often complemented by interpersonal support
Question 13: What are the characteristics of successful campaigns?
Answer: - long-term behavior change - learning new information about risk - making preexisting beliefs
salient
Question 14: Why do campaigns fail?
Answer: -Audience selective attention -Barriers to audiences perceptions -Unsophisticated
audience-targeting techniques -Unrealistic goals -Lack of clear criteria for success
Question 15: What's the risk learning model?
Answer: Message imparts new information about health risks, and behaviors that minimize those risks
Question 16: 4 types of messages that increase self-protective behavior
Answer: severity, vulnerability, response efficacy, self-efficacy
Question 17: What's the stereotype priming model of health campaigns?
Answer: Messages prime existing stereotypes
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Question 1: What is health communication?
Answer: Any message or media content that portrays health decisions and behaviors or conveys health
information
Question 2: Effects of advertising and entertainment on health
Answer: Media can effect attitudes and behaviors, as well as negative health outcomes relating to smoking,
drinking, and drugs
Question 3: Agenda setting and health news framing
Answer: The media influence what health issues people see as important by giving them more coverage,
while framing shapes hoe those issues are understood by emphasizing certain causes, risks, or solutions.
Together, they guide both what people think about and how they interpret health topics
Question 4: Theory of Reasoned Action
Answer: A theory suggesting that the decision to engage in a particular behavior is the result of a rational
process in which behavioral options are considered, consequences or outcomes of each are evaluated, and a
decision is reached to act or not to act. That decision is then reflected in behavioral intentions, which
strongly influence overt behavior.
Question 5: Theory of Planned Behavior
Answer: the theory that attitudes toward a specific behavior combine with subjective norms and perceived
control to influence a person's actions
Question 6: Protection Motivation Theory
Answer: A social psychology theory proposing that an appeal to fear produces attitude change under
particular conditions.
Question 7: elaboration likelihood model
Answer: model of persuasion stating that people will either elaborate on the persuasive message or fail to
elaborate on it and that the future actions of those who do elaborate are more predictable than those who do
not
Question 8: Health Belief Model
Answer: Health behaviors are motivated by rhetorical desire to avoid negative outcomes, believe that the
targeted action will prevent negative outcomes
Page 1
, Question 9: Health decisions are affected by four factors
Answer: - perceived susceptibility: could it happen to you - perceived severity: how bad would it be if it
did? - perceived benefits: how much will the target behavior help reduce susceptibility/severity - perceived
barriers: what obstacles are there to performing the behavior — self efficacy: how effectively can I perform
the target behavior
Question 10: Stages of Change Model
Answer: Focuses on decision-making and intentional change: people ready to change will change, but even
after adoption there's still work to do
Question 11: What are the 6 stages of change
Answer: precontemplation, contemplation, preparation, action, maintenance, termination
Question 12: What is a campaign?
Answer: A purposive attempt to inform, persuade, or motivate behavior changes in a relatively well-defined
and large audience generally for non-commercial benefits to either the individual and/or society at large
often complemented by interpersonal support
Question 13: What are the characteristics of successful campaigns?
Answer: - long-term behavior change - learning new information about risk - making preexisting beliefs
salient
Question 14: Why do campaigns fail?
Answer: -Audience selective attention -Barriers to audiences perceptions -Unsophisticated
audience-targeting techniques -Unrealistic goals -Lack of clear criteria for success
Question 15: What's the risk learning model?
Answer: Message imparts new information about health risks, and behaviors that minimize those risks
Question 16: 4 types of messages that increase self-protective behavior
Answer: severity, vulnerability, response efficacy, self-efficacy
Question 17: What's the stereotype priming model of health campaigns?
Answer: Messages prime existing stereotypes
Page 2
