Questions & Verified Answers | Healthcare
Management, Governance, Finance & Operations
1. The interpretation of the healthcare organization's role with respect to healthcare values would
require:
A) Establishing corporate goals and major institutional policies
B) Ensuring that the community served by the facility is well informed about the organization's goals and
performances
C) Developing a mission statement indicating the organization's fundamental purpose or reason for
existence, in order to guide organizational behavior
D) Creating a corporate vision of the organization's governing authority
Answer C: Developing a mission statement indicating the organization's fundamental purpose or
reason for existence, in order to guide organizational behavior
Rationale: The mission statement defines the organization's fundamental purpose and guides behavior.
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2. Which one of the following statements is in accordance with the principle of delegation?
A) The executive who subscribes to the principle of delegation knows what he/she wants to accomplish
and exercises control over the work schedule of subordinates
B) An executive explains how he/she wants things done and points out how the subordinate's
contribution fits into the overall plan
C) A successful executive gives instructions, telling subordinates exactly how and in what sequence things
should be done
D) In applying the principle of delegation, an executive makes relatively few decisions personally and
frames orders in broad general terms
,Answer D: In applying the principle of delegation, an executive makes relatively few decisions
personally and frames orders in broad general terms
Rationale: Delegation involves granting authority and responsibility, allowing subordinates autonomy
while providing broad guidance. ---
3. Before submission of the annual business plan to the governing authority, the plan should be
developed by:
A) Recommendations from the finance committee, on the basis of its estimate of income for the budget
year
B) The heads of the profit centers, considering each center's anticipated revenue and expenses, with the
CEO collating
C) Key executives, after receiving recommendations from heads of operating divisions
D) The heads of the operating divisions, with the CEO collating
Answer C: Key executives, after receiving recommendations from heads of operating divisions
Rationale: The business plan is developed by key executives after input from operating division heads. --
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4. Most products and services enter a period of decline. Unless compelling reasons prevail,
continuing a declining product or service is costly because:
A) Increased turnover of personnel will occur
B) Continuation will set an undesirable precedent concerned with maintaining the status quo
C) The program will consume a disproportionate amount of management time and delay the search for
replacement
D) The organization will be perceived as being insensitive to the marketplace
Answer C: The program will consume a disproportionate amount of management time and delay
the search for replacement
Rationale: Declining services drain resources and delay development of new offerings. ---
, 5. Once a market research problem has been identified, the researcher's next step is to:
A) Conduct a literature search
B) Conduct focus groups and collect data
C) Specify information needs
D) Design a data-collection instrument
Answer C: Specify information needs
Rationale: After identifying the problem, the researcher must specify what information is needed. ---
6. A key concept for marketing healthcare is to:
A) Maximize the customer's participation in the selling process
B) Advertise and promote existing services
C) Adapt services to customer's needs
D) Emphasize specialization
Answer C: Adapt services to customer's needs
Rationale: Healthcare marketing focuses on meeting customer needs rather than simply promoting
services. ---
7. Performance rating scales—which are the oldest and most widely used performance appraisal
procedures—are of two general types: The continuous scale and the:
A) Equitable scale
B) Discrete Scale
C) Field Rating
D) Behavioral anchored rating
Answer B: Discrete Scale
Rationale: Performance rating scales include continuous and discrete scales. ---