MKT 100 FINAL EXAM Questions with
Verified Correct Answers
Tim Hortons opens new stores in Mexico. This is an example of what?
market development
Ryerson University begins offering live online streaming interactive undergraduate
courses. This is an example of what?
market development
Nintendo develops a new smart phone. This is an example of what?
diversification
TELUS starts its own Canadian bank. This is an example of what?
diversification
Rogers Wireless offers a deal on bigger data plans for its wireless customers. This is an
example of what?
market penetration
Cadbury India pushes for chocolates to be used as small gifts instead of the more
traditional sweets given during the Diwali festival. This is an example of what?
market penetration
KFC introduced salads to its menu. This is an example of what?
product development
Sony starts producing games for both its Playstation 4 and the Nintendo Wii U. This is
an example of what?
,product development
The number of Canadians taking extended vacations, the number two leisure activity
among survey respondents, decreased by 29% from 2008 when the recession began to
2012. This is an example of the impact of what environmental factor?
economic
Tim Hortons "Roll up to Win campaign is happening over the next three weeks. At the
same time, McDonald's is having a free coffee promotion at its locations. This is an
example of what microenvironment element.
competitor
Opportunities and Threats are
external
Business to Business buying differs from Business to Consumer buying in what way?
Business products generally have greater customization
Strengths and Weaknesses
internal
Intentionally choosing NOT TO PURCHASE products from Starbucks is an example of
a
response to a decoded message
You are on the Ryerson University and Archives online and click on a journal that may
be relevant to a research project you are doing. The Scholars Portal crashes and the site
appears to be facing technical difficulties, thus preventing you from going to that
journal link. This is an example of what?
, Noise
If a book publisher wants to sell the latest novel from J.K Rowling through its own
website to consumers, then this would be what type of distribution?
Direct Distribution
If a book publisher wants to sell the latest novel from Dan Brown through Amazon to
consumers, then this would be what type of distribution?
Indirect Distribution
Print Magazines are a form of
communication channel
The Microsoft Word startup chime is an example of
encoding from one party to another
Barry tends to be skeptical when it comes to new products such as driverLESS cars . He
doesnt trust mass media/salespeople. He will ONLY adopt a product when most people
have already purchased it. Barry is part of what group when it comes to consumer
adoption?
Laggards
Andrew is really important to marketers. He has the capacity to influence others in the
choices they make, is respected by others for his knowledge and is seen by others to be a
credible source of information. Andrew is part of WHAT GROUP when it comes to
consumer adoption?
Early adopters
Verified Correct Answers
Tim Hortons opens new stores in Mexico. This is an example of what?
market development
Ryerson University begins offering live online streaming interactive undergraduate
courses. This is an example of what?
market development
Nintendo develops a new smart phone. This is an example of what?
diversification
TELUS starts its own Canadian bank. This is an example of what?
diversification
Rogers Wireless offers a deal on bigger data plans for its wireless customers. This is an
example of what?
market penetration
Cadbury India pushes for chocolates to be used as small gifts instead of the more
traditional sweets given during the Diwali festival. This is an example of what?
market penetration
KFC introduced salads to its menu. This is an example of what?
product development
Sony starts producing games for both its Playstation 4 and the Nintendo Wii U. This is
an example of what?
,product development
The number of Canadians taking extended vacations, the number two leisure activity
among survey respondents, decreased by 29% from 2008 when the recession began to
2012. This is an example of the impact of what environmental factor?
economic
Tim Hortons "Roll up to Win campaign is happening over the next three weeks. At the
same time, McDonald's is having a free coffee promotion at its locations. This is an
example of what microenvironment element.
competitor
Opportunities and Threats are
external
Business to Business buying differs from Business to Consumer buying in what way?
Business products generally have greater customization
Strengths and Weaknesses
internal
Intentionally choosing NOT TO PURCHASE products from Starbucks is an example of
a
response to a decoded message
You are on the Ryerson University and Archives online and click on a journal that may
be relevant to a research project you are doing. The Scholars Portal crashes and the site
appears to be facing technical difficulties, thus preventing you from going to that
journal link. This is an example of what?
, Noise
If a book publisher wants to sell the latest novel from J.K Rowling through its own
website to consumers, then this would be what type of distribution?
Direct Distribution
If a book publisher wants to sell the latest novel from Dan Brown through Amazon to
consumers, then this would be what type of distribution?
Indirect Distribution
Print Magazines are a form of
communication channel
The Microsoft Word startup chime is an example of
encoding from one party to another
Barry tends to be skeptical when it comes to new products such as driverLESS cars . He
doesnt trust mass media/salespeople. He will ONLY adopt a product when most people
have already purchased it. Barry is part of what group when it comes to consumer
adoption?
Laggards
Andrew is really important to marketers. He has the capacity to influence others in the
choices they make, is respected by others for his knowledge and is seen by others to be a
credible source of information. Andrew is part of WHAT GROUP when it comes to
consumer adoption?
Early adopters
