,
,
, End of Chapter Solutions: Chapter 01: Communicating in a Global Workplace in the Digital Era
3. Name five techniques to successfully communicate with intercultural audiences orally
and at least five tips for written messages. Be prepared to explain each. (L.O. 9)
Answer:
Successful oral communication with intercultural audiences:
a. Use simple English.
b. Speak slowly and enunciate clearly
c. Etc.
d. Etc.
4. Would your culture be classified as high- or low-context? Why? (L.O.6)
ST
Answer:
Responses will vary. American culture is classified as low-context. It values
individualism, self-assertion, and competence. Americans are less formal than people
in some other cultures. They are relaxed about social status and do not automatically
defer to wealth, position, seniority, or age as in some other cultures. They
UV
communicate directly, and they correlate time with productivity and money.
5. List seven suggestions for enhancing comprehension when talking with nonnative
speakers of English and native English speakers.. (L.O. 8)
Answer:
IA
a. Seek training.
b. Consider the value of difference.
c. Learn about your cultural self.
d. Make fewer assumptions.
?_
e. Build on similarities.
f. Use simple English.
g. speak slowly and enunciate clearly.
h. Observe eye messages.
AP
CRITICAL THINKING
6. When Procter & Gamble launched its Pampers brand in Japan, the diaper package
PR
confused and disturbed customers. As in the United States, the package featured the
picture of a stork delivering a baby. Why were Japanese parents perturbed? It turns
out that the myth of a stork carrying babies to expectant parents is unknown in Japan.
Instead, according to Japanese lore, giant floating peaches deliver offspring. i Can you
explain what may have caused the intercultural blunder? How could Procter & Gamble
OV
have avoided it? (L.O. 4, 5)
Answer:
Procter & Gamble’s misstep shows a lack of preparation on the part of a multinational
corporation that should have done its homework before assuming that American
cultural norms equally apply in Japan. Although this mistake most certainly was
unintended, it suggests ethnocentric views. A simple way to prevent it would have
E
been to test the packaging with Japanese audiences before launching Pampers in the
Japanese market.
D?
?
,
, End of Chapter Solutions: Chapter 01: Communicating in a Global Workplace in the Digital Era
3. Name five techniques to successfully communicate with intercultural audiences orally
and at least five tips for written messages. Be prepared to explain each. (L.O. 9)
Answer:
Successful oral communication with intercultural audiences:
a. Use simple English.
b. Speak slowly and enunciate clearly
c. Etc.
d. Etc.
4. Would your culture be classified as high- or low-context? Why? (L.O.6)
ST
Answer:
Responses will vary. American culture is classified as low-context. It values
individualism, self-assertion, and competence. Americans are less formal than people
in some other cultures. They are relaxed about social status and do not automatically
defer to wealth, position, seniority, or age as in some other cultures. They
UV
communicate directly, and they correlate time with productivity and money.
5. List seven suggestions for enhancing comprehension when talking with nonnative
speakers of English and native English speakers.. (L.O. 8)
Answer:
IA
a. Seek training.
b. Consider the value of difference.
c. Learn about your cultural self.
d. Make fewer assumptions.
?_
e. Build on similarities.
f. Use simple English.
g. speak slowly and enunciate clearly.
h. Observe eye messages.
AP
CRITICAL THINKING
6. When Procter & Gamble launched its Pampers brand in Japan, the diaper package
PR
confused and disturbed customers. As in the United States, the package featured the
picture of a stork delivering a baby. Why were Japanese parents perturbed? It turns
out that the myth of a stork carrying babies to expectant parents is unknown in Japan.
Instead, according to Japanese lore, giant floating peaches deliver offspring. i Can you
explain what may have caused the intercultural blunder? How could Procter & Gamble
OV
have avoided it? (L.O. 4, 5)
Answer:
Procter & Gamble’s misstep shows a lack of preparation on the part of a multinational
corporation that should have done its homework before assuming that American
cultural norms equally apply in Japan. Although this mistake most certainly was
unintended, it suggests ethnocentric views. A simple way to prevent it would have
E
been to test the packaging with Japanese audiences before launching Pampers in the
Japanese market.
D?
?
