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Summary Unit II Essay.docx (3) MBAV 6053 Factors involved in the decision Columbia Southern University MBAV 6053 Economics for Managers Abstract This article is dicussing issues that the managers often encounter when they manage the organization. Elast

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Unit II E (3) MBAV 6053 Factors involved in the decision Columbia Southern University MBAV 6053 Economics for Managers Abstract This article is dicussing issues that the managers often encounter when they manage the organization. Elastic in demand, sunk cost, opportunity cost, deontology and consequentialism are important factors effect to decision. Before making a decision, the manager needs to distinguish with factors they need to be consider or they need to be ignored. Knowing these principles will help managers make better choices. Resources are limited and the managers will need to know the trade-off for one thing better. Identify opportunity cost for wise decisions and help managers avoid sunk cost trap. Understanding the elasticity of demand helps the managers grasp the reality of the market. The example figures in this article will illustrate in detail so that we can have a clearer vie

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MBAV 6053
Factors involved in the decision


Columbia Southern University

MBAV 6053 Economics for Managers



Abstract

This article is dicussing issues that the managers often encounter when they manage the

organization. Elastic in demand, sunk cost, opportunity cost, deontology and consequentialism

are important factors effect to decision. Before making a decision, the manager needs to

distinguish with factors they need to be consider or they need to be ignored. Knowing these

principles will help managers make better choices. Resources are limited and the managers will

need to know the trade-off for one thing better. Identify opportunity cost for wise decisions and

help managers avoid sunk cost trap. Understanding the elasticity of demand helps the managers

grasp the reality of the market. The example figures in this article will illustrate in detail so that

we can have a clearer view of the role of the managers in the current economic context.



Factors involved in the decision

The responsiveness of consumers to a change in the price of a product is measured by the price

elasticity of demand [ CITATION Den19 \l 1033 ]. Elastic in demand, sunk cost, opportunity

cost, deontological and consequentialism are linked together. When one factor changes, it affects

the other. This change affects the market over a certain period of time and it also changes the

profit of the manufacturer and behavior of consumer as well. The selling price has an important

impact of transaction, but it also depends on elasticity of function demand. Assuming, the price

of branded quality tea increases 15%, from $4.28 to $6.42 and the demand of tea decrease

16.8%. The elasticity of tea is -1.08, indicating the price of tea is elastic. If the price of tea

increased, consumers can easily use product with close substitutes, such as: soft drink, coffee,

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