AMA PCM MARKETING MANAGEMENT
UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS COMPREHENSIVE
STUDY GUIDE
●● _____ Content Audit is an in-depth study and measurement of each
piece of content against project goals and overall quality.
A. Quantitate
B. Template
C. Qualitative
D. Architecture
Answer: C. Qualitative
●● _____ is a metric that tells you how engaged readers are in your
posts by whether they are commenting on them.
A. Social sharing
B. Inbound links
C. Post engagement
D. Lead generation
Answer: C. Post engagement
,●● _____ is a reminder in the environment that causes you to think
about something.
A. Being an insider
B. A trigger
C. Social currency
D. Remarkability
Answer: B. A trigger
●● _____ is an archetypal description of people that encompass the
common attributes and qualities of different groups within a target
audience?
A. population
B. context
C. spectrum
D. personas
Answer: D. personas
●● _____ is one of the first places that you will want to promote your
blog.
A. TV
B. Radio
C. Syndicator
D. Social media
,Answer: D. Social media
●● _____ is the structural design of shared information environments.
A. Analysis Architecture
B. Information Architecture
C. Labeling Architecture
D. Wireframing Architecture
Answer: B. Information Architecture
●● _____ is the trickiest of all copywriting because a marketer must
deliver value from the first sentence to the last.
A. Direct marketing
B. A poster
C. The product description
D. A brochure
Answer: A. Direct marketing
●● _____ is/are useful for your blog because it helps create reciprocal
relationships that help to promote your blog.
A. Social media
B. Influencer marketing
C. Categories
D. all of these answers
, Answer: B. Influencer marketing
●● ____________ is the practice of dynamically changing the content
that a consumer sees based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
Answer: C. Web personalization
●● ____, as it relates to content strategy, is the circumstance that forms
the setting for an event, statement, or idea.
A. Audience
B. Place
C. Planning
D. Context
Answer: D. Context
●● ____allow(s) your readers to search content within your blog.
A. Mix
B. Post titles
C. Categories
UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS COMPREHENSIVE
STUDY GUIDE
●● _____ Content Audit is an in-depth study and measurement of each
piece of content against project goals and overall quality.
A. Quantitate
B. Template
C. Qualitative
D. Architecture
Answer: C. Qualitative
●● _____ is a metric that tells you how engaged readers are in your
posts by whether they are commenting on them.
A. Social sharing
B. Inbound links
C. Post engagement
D. Lead generation
Answer: C. Post engagement
,●● _____ is a reminder in the environment that causes you to think
about something.
A. Being an insider
B. A trigger
C. Social currency
D. Remarkability
Answer: B. A trigger
●● _____ is an archetypal description of people that encompass the
common attributes and qualities of different groups within a target
audience?
A. population
B. context
C. spectrum
D. personas
Answer: D. personas
●● _____ is one of the first places that you will want to promote your
blog.
A. TV
B. Radio
C. Syndicator
D. Social media
,Answer: D. Social media
●● _____ is the structural design of shared information environments.
A. Analysis Architecture
B. Information Architecture
C. Labeling Architecture
D. Wireframing Architecture
Answer: B. Information Architecture
●● _____ is the trickiest of all copywriting because a marketer must
deliver value from the first sentence to the last.
A. Direct marketing
B. A poster
C. The product description
D. A brochure
Answer: A. Direct marketing
●● _____ is/are useful for your blog because it helps create reciprocal
relationships that help to promote your blog.
A. Social media
B. Influencer marketing
C. Categories
D. all of these answers
, Answer: B. Influencer marketing
●● ____________ is the practice of dynamically changing the content
that a consumer sees based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
Answer: C. Web personalization
●● ____, as it relates to content strategy, is the circumstance that forms
the setting for an event, statement, or idea.
A. Audience
B. Place
C. Planning
D. Context
Answer: D. Context
●● ____allow(s) your readers to search content within your blog.
A. Mix
B. Post titles
C. Categories
