AMA PCM MARKETING MANAGEMENT
TEST BANK QUESTIONS WITH VERIFIED
ANSWERS FULL REVIEW
●● Political-Legal Environment
Answer: Darrell needs to fire a manager of a French subsidiary of his
company. He recently found that French law makes it difficult to
terminate employees. This would be identified in the ________ section
of a global market research report.
●● Distribution
Answer: Marik was surprised when a powerful channel member asked
for an expensive "gift" to help secure contracts. Which marketing mix
element does this impact?
●● code of conduct
Answer: In addition to a code of ethics, many companies also create a(n)
________ that seeks to operationalize the company's value by defining
appropriate behaviors and decisions.
●● Value
Answer: what is the net benefits (or costs) associated with a product or
service, and it is affected by the buyer's trust that the company will keep
its promises.
,●● Profit
Answer: The text discusses the triple bottom line metric, and outlines an
approach to consider the impact of TBL in marketing management. This
includes people, planet, and
●● Economic
Answer: The international sales manager at a fashion house is concerned
that the euro is stronger than the U.S. dollar. This would be identified in
the ________ section of a global market research report.
●● Cultural/societal
Answer: In an Eastern European country, most people eat dinner after
10:00 p.m. This would be identified in the ________ section of a global
market research report.
●● Religious values
Answer: What is least likely to be a force that drives countries to form
regional market zones?
●● Matrix
Answer: In the context of organizational structures, most companies
today use a hybrid of global product lines and geographic regions
structures or a ________ structure that encourages regional autonomy
while building product competence in key areas around the world.
, ●● Joint venture
Answer: An auto parts company wants to enter the Russian market.
Russian law prevents foreign entities from owning a majority position in
a company there. The best method of entry for the company is most
likely
●● Geographic regions
Answer: When local government relationships are critical to the success
of international operations, the best organizational structure for a firm
would be
●● Transaction costs
Answer: The value of the Japanese yen has fluctuated widely during the
2000s compared to the U.S. dollar. A firm considering direct foreign
investment would report this finding under the heading of
●● Character
Answer: Aligning the firm's philosophy and ethics with that of a
potential channel partner would be identified in the channel strategy of
●● Product adaptation
Answer: Coca-Cola changes the taste of its soft drinks to meet local
market preferences. This is an example of
TEST BANK QUESTIONS WITH VERIFIED
ANSWERS FULL REVIEW
●● Political-Legal Environment
Answer: Darrell needs to fire a manager of a French subsidiary of his
company. He recently found that French law makes it difficult to
terminate employees. This would be identified in the ________ section
of a global market research report.
●● Distribution
Answer: Marik was surprised when a powerful channel member asked
for an expensive "gift" to help secure contracts. Which marketing mix
element does this impact?
●● code of conduct
Answer: In addition to a code of ethics, many companies also create a(n)
________ that seeks to operationalize the company's value by defining
appropriate behaviors and decisions.
●● Value
Answer: what is the net benefits (or costs) associated with a product or
service, and it is affected by the buyer's trust that the company will keep
its promises.
,●● Profit
Answer: The text discusses the triple bottom line metric, and outlines an
approach to consider the impact of TBL in marketing management. This
includes people, planet, and
●● Economic
Answer: The international sales manager at a fashion house is concerned
that the euro is stronger than the U.S. dollar. This would be identified in
the ________ section of a global market research report.
●● Cultural/societal
Answer: In an Eastern European country, most people eat dinner after
10:00 p.m. This would be identified in the ________ section of a global
market research report.
●● Religious values
Answer: What is least likely to be a force that drives countries to form
regional market zones?
●● Matrix
Answer: In the context of organizational structures, most companies
today use a hybrid of global product lines and geographic regions
structures or a ________ structure that encourages regional autonomy
while building product competence in key areas around the world.
, ●● Joint venture
Answer: An auto parts company wants to enter the Russian market.
Russian law prevents foreign entities from owning a majority position in
a company there. The best method of entry for the company is most
likely
●● Geographic regions
Answer: When local government relationships are critical to the success
of international operations, the best organizational structure for a firm
would be
●● Transaction costs
Answer: The value of the Japanese yen has fluctuated widely during the
2000s compared to the U.S. dollar. A firm considering direct foreign
investment would report this finding under the heading of
●● Character
Answer: Aligning the firm's philosophy and ethics with that of a
potential channel partner would be identified in the channel strategy of
●● Product adaptation
Answer: Coca-Cola changes the taste of its soft drinks to meet local
market preferences. This is an example of
