Ama Pcm Marketing Management Actual Test Questions With Complete Answer Key

AMA PCM MARKETING MANAGEMENT
ACTUAL TEST QUESTIONS WITH
COMPLETE ANSWER KEY

●● Marketing Mix Component's
Answer: Product, price, place, promotion


●● Marketing Management Defined
Answer: The art and science of choosing target markets and getting,
keeping, and growing customers through creating, delivering, and
communicating superior customer value.


●● Value of Marketing
Answer: Financial success often depends on marketing ability.
Successful marketing builds demand for products and services, which, in
turn creates jobs.


●● Holistic Marketing Dimensions
Answer:


●● Modern Marketing Management
Answer: People, Processes, programs, performance

, ●● Marketing and customer value: value delivery process
Answer: Choosing, providing, communicating the value


●● Marketing and customer value: value chain
Answer: a tool for identifying ways to create more customer value


●● Marketing and customer value: core competencies
Answer: a source of competitive advantages and makes a significant
contribution to perceived consumer benefits, applications in a wide
variety of markets, difficult for competitors to imitate


●● Marketing and customer value: central role of strategic planning
Answer: managing the businesses as an investment portfolio, assessing
the market's growth rate and the company's position in the market,
establishing a strategy


●● Value equation
Answer: Things you get/ Things you pay = Value


●● Porters value chain
Answer:


●● The marketing plan