ACHE BOARD OF GOVERNORS COMPLETE
EXAM REVIEW WITH FULL SOLUTIONS
●● Stakeholders
Answer: Persons who have a claim to or obtain some benefit from an
organization
●● Project charter
Answer: A tool commonly used in project management to clarify the key
components of a project (e.g., scope, desired outcomes, parties) and to
ensure that the project's definition and desired outcomes coincide with
an organization's strategic priorities and goals.
●● Scenario analysis
Answer: A technique of proposing alternative futures that could come to
pass if a specified environmental change occurs; used by leaders to
better understand and plan for future contingencies
●● Segmentation
Answer: The division of a market into subsets of consumers with similar
needs and wants; enables marketers to focus their marketing efforts on
consumers most likely to buy a product or use a service
●● Product (or service) life cycle
, Answer: Four distinct but not wholly predictable stages every product or
service goes through: 1) introduction to the market; 2) growth in
utilization and revenue; 3) maturity when utilization and revenue
stabilize; and 4) decline, when utilization and revenue start to fall and
eventually become too little for the product or service to remain viable
●● Market structure
Answer: The organizational characteristics of a market that exert a
strategic influence on the intensity and form of competition
●● Marketing
Answer: The deliberate effort to establish fruitful relationships with
exchange partners and stakeholders
●● Portfolio analysis
Answer: A method of assessing an organization's products or strategic
business units that considers various factors, including competitive
position, profitability, growth, and mission importance.
●● Market share
Answer: The percentage of total sales volume in a market captured by a
brand, product, service or company
●● Internal environmental analysis
EXAM REVIEW WITH FULL SOLUTIONS
●● Stakeholders
Answer: Persons who have a claim to or obtain some benefit from an
organization
●● Project charter
Answer: A tool commonly used in project management to clarify the key
components of a project (e.g., scope, desired outcomes, parties) and to
ensure that the project's definition and desired outcomes coincide with
an organization's strategic priorities and goals.
●● Scenario analysis
Answer: A technique of proposing alternative futures that could come to
pass if a specified environmental change occurs; used by leaders to
better understand and plan for future contingencies
●● Segmentation
Answer: The division of a market into subsets of consumers with similar
needs and wants; enables marketers to focus their marketing efforts on
consumers most likely to buy a product or use a service
●● Product (or service) life cycle
, Answer: Four distinct but not wholly predictable stages every product or
service goes through: 1) introduction to the market; 2) growth in
utilization and revenue; 3) maturity when utilization and revenue
stabilize; and 4) decline, when utilization and revenue start to fall and
eventually become too little for the product or service to remain viable
●● Market structure
Answer: The organizational characteristics of a market that exert a
strategic influence on the intensity and form of competition
●● Marketing
Answer: The deliberate effort to establish fruitful relationships with
exchange partners and stakeholders
●● Portfolio analysis
Answer: A method of assessing an organization's products or strategic
business units that considers various factors, including competitive
position, profitability, growth, and mission importance.
●● Market share
Answer: The percentage of total sales volume in a market captured by a
brand, product, service or company
●● Internal environmental analysis
