MISY 5380 TEST EVALUATION ANSWERS AND
QUESTIONS SET A+
✔✔______ is the act of using information gathered from a person's web activity to gain
an understanding of that person's needs and using that knowledge to promote to the
person.
A. Subscription
B. Encryption
C. Secondary use
D. Physical contact information
E. Online profiling - ✔✔E. Online profiling
✔✔A key executive title responsible for ensuring adherence to a privacy strategy is:
A. CIO
B. CTO
C. CPO
D. CAO
E. COO - ✔✔C. CPO
✔✔______ is an example of a privacy seal program.
A. Encryption
B. BBBOnline
C. OPA
D. P3P
E. PSP - ✔✔B. BBBOnline
✔✔_____is an option that requires a consumer's explicit consent for the use and
disclosure of personal information beyond the original purpose for which it was
collected.
A. Opt-in
, B. Do Not Call registry
C. Double-opt-in
D. Opt-out
E. Phishing - ✔✔A. Opt-in
✔✔All of the following are company-specific reasons to use social networking EXCEPT
A. to educate.
B. to help deal with detractors and message hijackers.
C. to increase revenue.
D. to engage with customers in new ways.
E. to correct small issues before they become major. - ✔✔D. to engage with customers
in new ways.
✔✔Which of the following consists of "a social network of individuals interacting and
focusing around a particular interest and sharing information"?
A. BBS
B. Operational CRM
C. Analytical CRM
D. Social Media
E. Virtual Community - ✔✔E. Virtual Community
✔✔All of the following are customer-orientated reasons to use social networking
EXCEPT
A. to develop meaningful relationships.
B. to increase customer satisfaction.
C. to develop a community of users providing peer-to-peer support.
D. to keep customers from "failing."
E. to raise money or contributions. - ✔✔E. to raise money or contributions.
✔✔Data available in membership profiles and the ability to market to networks of
"friends" make which of the following efforts even more attractive?
A. Segmentation
B. brand usage
C. Blogging
D. Rating
E. Reputation - ✔✔A. Segmentation
✔✔Which of the following "can be defined as an online mass collaboration environment
where content is created, posted, enhanced, discovered, consumed and shared,
participant to participant, without a direct intermediary"?
QUESTIONS SET A+
✔✔______ is the act of using information gathered from a person's web activity to gain
an understanding of that person's needs and using that knowledge to promote to the
person.
A. Subscription
B. Encryption
C. Secondary use
D. Physical contact information
E. Online profiling - ✔✔E. Online profiling
✔✔A key executive title responsible for ensuring adherence to a privacy strategy is:
A. CIO
B. CTO
C. CPO
D. CAO
E. COO - ✔✔C. CPO
✔✔______ is an example of a privacy seal program.
A. Encryption
B. BBBOnline
C. OPA
D. P3P
E. PSP - ✔✔B. BBBOnline
✔✔_____is an option that requires a consumer's explicit consent for the use and
disclosure of personal information beyond the original purpose for which it was
collected.
A. Opt-in
, B. Do Not Call registry
C. Double-opt-in
D. Opt-out
E. Phishing - ✔✔A. Opt-in
✔✔All of the following are company-specific reasons to use social networking EXCEPT
A. to educate.
B. to help deal with detractors and message hijackers.
C. to increase revenue.
D. to engage with customers in new ways.
E. to correct small issues before they become major. - ✔✔D. to engage with customers
in new ways.
✔✔Which of the following consists of "a social network of individuals interacting and
focusing around a particular interest and sharing information"?
A. BBS
B. Operational CRM
C. Analytical CRM
D. Social Media
E. Virtual Community - ✔✔E. Virtual Community
✔✔All of the following are customer-orientated reasons to use social networking
EXCEPT
A. to develop meaningful relationships.
B. to increase customer satisfaction.
C. to develop a community of users providing peer-to-peer support.
D. to keep customers from "failing."
E. to raise money or contributions. - ✔✔E. to raise money or contributions.
✔✔Data available in membership profiles and the ability to market to networks of
"friends" make which of the following efforts even more attractive?
A. Segmentation
B. brand usage
C. Blogging
D. Rating
E. Reputation - ✔✔A. Segmentation
✔✔Which of the following "can be defined as an online mass collaboration environment
where content is created, posted, enhanced, discovered, consumed and shared,
participant to participant, without a direct intermediary"?
