MKT 3413 CORRECT FINALS ANSWERS AND
QUESTIONS SET A+
✔✔Of which two objectives must the researcher have a clear understanding?
A) market share and profitability
B) daily and weekly
C) financial and non-financial
D) return on investment and return on equity
E) of the organization and of the decision maker - ✔✔of the organization and of the
decision maker
✔✔Which of the following is NOT considered an element of the legal environment?
A) public policies
B) general economic conditions
C) laws
D) government agencies
E) pressure groups - ✔✔general economic conditions
✔✔Which of following is NOT an element in the economic environment?
A) public policies
B) purchasing power
C) discretionary income
D) general economic conditions
E) disposable income - ✔✔public policies
✔✔The problem confronting the decision maker is typically referred to as the ________.
A) management decision problem
B) theoretical decision problem
C) hypothetical decision problem
D) marketing research problem
E) research context problem - ✔✔management decision problem
✔✔The management decision problem is ________.
A) the shakeup of the management
, B) the problem confronting the decision maker
C) how to boost the stock price
D) how to meet objectives
E) how to please stockholders - ✔✔the problem confronting the decision maker
✔✔The marketing research problem asks the question, ________.
A) how can we increase market share
B) how can we increase sales and profits
C) what information is needed and how can it best be obtained
D) how can we save money
E) where do we go from here - ✔✔what information is needed and how can it best be
obtained
✔✔The ________ asks what information is needed and how can it best be obtained.
A) management decision problem
B) theoretical decision problem
C) hypothetical decision problem
D) research context problem
E) marketing research problem - ✔✔marketing research problem
✔✔According to the text, the ________ is information oriented.
A) marketing research problem
B) management decision problem
C) theoretical decision problem
D) hypothetical decision problem
E) research context problem - ✔✔marketing research problem
✔✔Which of the following is NOT a characteristic of a management decision problem?
A) focuses on symptoms
B) asks what the decision maker needs to do
C) is action oriented
D) focused on the underlying causes
E) All are characteristics of a management decision problem. - ✔✔focused on the
underlying causes
✔✔Which of the following is a characteristic of a management decision problem?
A) tends to focus on symptoms
B) asks what the decision maker would do without the need for information
C) focuses on the underlying causes
D) occurs late in the research process
E) all of the above - ✔✔tends to focus on symptoms
✔✔Which of the following is NOT a characteristic of a marketing research problem?
A) asks what the decision maker needs to do
B) asks what information is needed and how it should be obtained
QUESTIONS SET A+
✔✔Of which two objectives must the researcher have a clear understanding?
A) market share and profitability
B) daily and weekly
C) financial and non-financial
D) return on investment and return on equity
E) of the organization and of the decision maker - ✔✔of the organization and of the
decision maker
✔✔Which of the following is NOT considered an element of the legal environment?
A) public policies
B) general economic conditions
C) laws
D) government agencies
E) pressure groups - ✔✔general economic conditions
✔✔Which of following is NOT an element in the economic environment?
A) public policies
B) purchasing power
C) discretionary income
D) general economic conditions
E) disposable income - ✔✔public policies
✔✔The problem confronting the decision maker is typically referred to as the ________.
A) management decision problem
B) theoretical decision problem
C) hypothetical decision problem
D) marketing research problem
E) research context problem - ✔✔management decision problem
✔✔The management decision problem is ________.
A) the shakeup of the management
, B) the problem confronting the decision maker
C) how to boost the stock price
D) how to meet objectives
E) how to please stockholders - ✔✔the problem confronting the decision maker
✔✔The marketing research problem asks the question, ________.
A) how can we increase market share
B) how can we increase sales and profits
C) what information is needed and how can it best be obtained
D) how can we save money
E) where do we go from here - ✔✔what information is needed and how can it best be
obtained
✔✔The ________ asks what information is needed and how can it best be obtained.
A) management decision problem
B) theoretical decision problem
C) hypothetical decision problem
D) research context problem
E) marketing research problem - ✔✔marketing research problem
✔✔According to the text, the ________ is information oriented.
A) marketing research problem
B) management decision problem
C) theoretical decision problem
D) hypothetical decision problem
E) research context problem - ✔✔marketing research problem
✔✔Which of the following is NOT a characteristic of a management decision problem?
A) focuses on symptoms
B) asks what the decision maker needs to do
C) is action oriented
D) focused on the underlying causes
E) All are characteristics of a management decision problem. - ✔✔focused on the
underlying causes
✔✔Which of the following is a characteristic of a management decision problem?
A) tends to focus on symptoms
B) asks what the decision maker would do without the need for information
C) focuses on the underlying causes
D) occurs late in the research process
E) all of the above - ✔✔tends to focus on symptoms
✔✔Which of the following is NOT a characteristic of a marketing research problem?
A) asks what the decision maker needs to do
B) asks what information is needed and how it should be obtained
