BTEC Business Level 3 Test -Developing a Marketing
Campaign! Questions and Answers Verified Solutions
Latest Update
Question 1.
Market intelligence
Correct Answer: gathering data from different sources which is analysed and
evaluated to identify trends.
Question 2.
Market research
Correct Answer: systematic gathering, recording and analysis of data about issues
relating to marketing products and
services.
Question 3.
Consumer
Correct Answer: someone who purchases and uses a produce or service.
Question 4.
Prototype
Correct Answer: an initial version or mock up of a concept for further development.
Question 5.
Validity
Correct Answer: the process of ensuring data are valid by using original sources or
tracing sources back to their original
point.
Question 6.
Reliability
Correct Answer: making sure the method of data gathering leads to consistent
results when the input is consistent.
Question 7.
Objective
Correct Answer: a judgement which is not influenced by personal opinions or
points of view, neither biased nor
prejudiced, and can be validated.
Question 8.
Subjective
Correct Answer: based on personal opinions and interpretations. Analyses are not
, possible to validate.
Question 9.
Slogan
Correct Answer: a short, punchy phrase which conveys a memorable message,
often used by companies to market their
products or services. For example, 'Red Bull gives you wings'.
Question 10.
Marketing mix
Correct Answer: factors that a company can control and which will persuade or
influence customers to buy its products or
services.
Question 11.
Profit
Correct Answer: the percentage of margin mark-up over the unit cost.
Question 12.
RRP
Correct Answer: recommended retail price
Question 13.
Unit cost
Correct Answer: all expenses incurred to manufacture a product or deliver a
service including transport, raw materials,
labour, premises etc divided by the number of items manufactured.
Question 14.
AIDA
Correct Answer: Attention of the customer, Interest to learn more about the
product, Desire for the product, Action to
purchase when the
opportunity arises.
Question 15.
Economies of scale
Correct Answer: a term relating to the cost benefit in return for output such as the
income return after deducting the cost of
a marketing campaign aimed at a mass market.
Question 16.
Secondary sources/research
Correct Answer: Published research reports and data, likely to be based on
Campaign! Questions and Answers Verified Solutions
Latest Update
Question 1.
Market intelligence
Correct Answer: gathering data from different sources which is analysed and
evaluated to identify trends.
Question 2.
Market research
Correct Answer: systematic gathering, recording and analysis of data about issues
relating to marketing products and
services.
Question 3.
Consumer
Correct Answer: someone who purchases and uses a produce or service.
Question 4.
Prototype
Correct Answer: an initial version or mock up of a concept for further development.
Question 5.
Validity
Correct Answer: the process of ensuring data are valid by using original sources or
tracing sources back to their original
point.
Question 6.
Reliability
Correct Answer: making sure the method of data gathering leads to consistent
results when the input is consistent.
Question 7.
Objective
Correct Answer: a judgement which is not influenced by personal opinions or
points of view, neither biased nor
prejudiced, and can be validated.
Question 8.
Subjective
Correct Answer: based on personal opinions and interpretations. Analyses are not
, possible to validate.
Question 9.
Slogan
Correct Answer: a short, punchy phrase which conveys a memorable message,
often used by companies to market their
products or services. For example, 'Red Bull gives you wings'.
Question 10.
Marketing mix
Correct Answer: factors that a company can control and which will persuade or
influence customers to buy its products or
services.
Question 11.
Profit
Correct Answer: the percentage of margin mark-up over the unit cost.
Question 12.
RRP
Correct Answer: recommended retail price
Question 13.
Unit cost
Correct Answer: all expenses incurred to manufacture a product or deliver a
service including transport, raw materials,
labour, premises etc divided by the number of items manufactured.
Question 14.
AIDA
Correct Answer: Attention of the customer, Interest to learn more about the
product, Desire for the product, Action to
purchase when the
opportunity arises.
Question 15.
Economies of scale
Correct Answer: a term relating to the cost benefit in return for output such as the
income return after deducting the cost of
a marketing campaign aimed at a mass market.
Question 16.
Secondary sources/research
Correct Answer: Published research reports and data, likely to be based on
