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CORE DOMAINS
Business Analytics Foundations
Data Collection and Data Management
Descriptive, Diagnostic, Predictive, and Prescriptive Analytics
Statistical Analysis and Data Visualization
Data Mining and Machine Learning
Business Intelligence and Decision Support
Data Ethics, Privacy, and Regulatory Compliance
Professional Communication and Strategic Decision-Making
INTRODUCTION
The Florida Introduction to Business Analytics examination assesses foundational and applied
knowledge required to use data effectively in professional business environments. It evaluates
understanding of analytics concepts, data management, statistical reasoning, visualization,
predictive modeling, business intelligence, ethical practice, and regulatory compliance. The
exam uses multiple-choice and scenario-based questions to measure technical knowledge,
interpretation, analysis, problem-solving, and professional judgment. Emphasis is placed on
real-world application, allowing candidates to demonstrate the ability to transform data into
actionable insights and support responsible organizational decision-making.
SECTION ONE – QUESTIONS 1–100
1. Which term best describes the process of examining raw data to draw conclusions and
support business decisions?
A. Data entry
B. Business analytics
C. Record keeping
D. File storage
,🟢 Correct answer: B
🔴 Explanation: Business analytics involves collecting, examining, and interpreting data to
support informed business decisions.
2. A company wants to understand why sales declined last quarter. Which type of analytics is
most appropriate?
A. Descriptive analytics
B. Diagnostic analytics
C. Prescriptive analytics
D. Predictive analytics
🟢 Correct answer: B
🔴 Explanation: Diagnostic analytics investigates causes and relationships to explain why a
result occurred.
3. Which analytics type focuses on forecasting future outcomes?
A. Descriptive analytics
B. Diagnostic analytics
C. Predictive analytics
D. Prescriptive analytics
🟢 Correct answer: C
🔴 Explanation: Predictive analytics uses historical data and models to estimate future events
or trends.
4. A manager receives a dashboard showing monthly sales totals. This is an example of:
A. Descriptive analytics
B. Predictive analytics
C. Prescriptive analytics
D. Diagnostic analytics
🟢 Correct answer: A
🔴 Explanation: Descriptive analytics summarizes past or current data to show what happened.
5. Which analytics type recommends actions to achieve a desired outcome?
,A. Descriptive analytics
B. Diagnostic analytics
C. Predictive analytics
D. Prescriptive analytics
🟢 Correct answer: D
🔴 Explanation: Prescriptive analytics uses optimization and decision rules to recommend
specific actions.
6. What is the primary goal of data collection in business analytics?
A. To increase storage costs
B. To obtain reliable and relevant data for analysis
C. To replace business judgment
D. To eliminate all uncertainty
🟢 Correct answer: B
🔴 Explanation: Data collection provides accurate, relevant, and reliable inputs needed for
meaningful analysis.
7. Which source is an example of primary data?
A. Government census report
B. Industry association publication
C. Customer surveys conducted by the company
D. Competitor annual report
🟢 Correct answer: C
🔴 Explanation: Primary data is collected directly by the organization for its specific purpose.
8. Which source is an example of secondary data?
A. Company focus group transcript
B. Government economic report
C. Internal employee survey
D. Original experiment results
🟢 Correct answer: B
🔴 Explanation: Secondary data is data collected by another party and reused for a new
, purpose.
9. In data management, what does data governance primarily ensure?
A. Faster internet access
B. Formal control over data quality, security, and use
C. Reduced need for analytics
D. Elimination of all data errors
🟢 Correct answer: B
🔴 Explanation: Data governance establishes policies, roles, and standards for managing data
responsibly.
10. Which characteristic of data refers to how recently it was collected or updated?
A. Timeliness
B. Completeness
C. Consistency
D. Uniqueness
🟢 Correct answer: A
🔴 Explanation: Timeliness measures whether data is current enough for the decision at hand.
11. A dataset contains missing values in a key field. What is the most appropriate first step?
A. Delete the entire dataset
B. Ignore missing values
C. Assess the extent and pattern of missing data
D. Replace all values with zero
🟢 Correct answer: C
🔴 Explanation: Understanding missingness helps determine whether to impute, exclude, or
investigate the data further.
12. Which measure of central tendency is most affected by extreme outliers?
A. Median
B. Mode