NOCTI STUDY GUIDE UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS
Question:
1. Promotion
Answer:
one of the four P's of the marketing mix
Question:
2. Product Promotion
Answer:
a promotional method used by businesses to convince prospects to select their goods or services instead of
a competitor's brands.
Question:
3. Institutional Promotion
Answer:
is a promotional method used to create a favorable image for a business, help it advocate for change, or
take a stand on trade or community issues.
Question:
4. Promotional Mix
Answer:
is the cost-effective combination of personal selling, advertising, direct marketing, sales promotion, and
public relations strategies to reach company goals.
Question:
5. Advertising
Answer:
is a form of nonperson promotion in which companies pay to promote ideas, goods, or services.
Question:
6. Direct Marketing
Answer:
is a type of promotion that companies use to address individuals directly and not through a third party
medium.
Question:
7. Social Media
Answer:
is electronic media that allows people with similar interests to participate in a social network.
Question:
8. Sales Promotion
, Answer:
represents all marketing activities that are directed at business or retail customers to boost sales.
Question:
9. Public Relations
Answer:
activities help an organization to influence a target audience.
Question:
10. News Release
Answer:
is an announcement sent to the appropriate media outlets.
Question:
11. Publicity
Answer:
involves bringing news to newsworthy information about an organization to the public's attention.
Question:
12. Push Policy
Answer:
is used with partners in the distribution channel.
Question:
13. Pull Policy
Answer:
directs promotional activities toward consumers.
Question:
14. Channel of distribution
Answer:
The path a product takes form its producer or manufacturer to the final user.
Question:
15. Intermediaries
Answer:
Businesses involved in sales transactions that move products from the manufacturer to the final user.
Question:
16. Wholesalers
Answer:
Businesses that buy large quantities of goods form manufacturers, store the goods, then resell them to
retailers.
Question:
17. Rack jobbers
AND CORRECT ANSWERS
Question:
1. Promotion
Answer:
one of the four P's of the marketing mix
Question:
2. Product Promotion
Answer:
a promotional method used by businesses to convince prospects to select their goods or services instead of
a competitor's brands.
Question:
3. Institutional Promotion
Answer:
is a promotional method used to create a favorable image for a business, help it advocate for change, or
take a stand on trade or community issues.
Question:
4. Promotional Mix
Answer:
is the cost-effective combination of personal selling, advertising, direct marketing, sales promotion, and
public relations strategies to reach company goals.
Question:
5. Advertising
Answer:
is a form of nonperson promotion in which companies pay to promote ideas, goods, or services.
Question:
6. Direct Marketing
Answer:
is a type of promotion that companies use to address individuals directly and not through a third party
medium.
Question:
7. Social Media
Answer:
is electronic media that allows people with similar interests to participate in a social network.
Question:
8. Sales Promotion
, Answer:
represents all marketing activities that are directed at business or retail customers to boost sales.
Question:
9. Public Relations
Answer:
activities help an organization to influence a target audience.
Question:
10. News Release
Answer:
is an announcement sent to the appropriate media outlets.
Question:
11. Publicity
Answer:
involves bringing news to newsworthy information about an organization to the public's attention.
Question:
12. Push Policy
Answer:
is used with partners in the distribution channel.
Question:
13. Pull Policy
Answer:
directs promotional activities toward consumers.
Question:
14. Channel of distribution
Answer:
The path a product takes form its producer or manufacturer to the final user.
Question:
15. Intermediaries
Answer:
Businesses involved in sales transactions that move products from the manufacturer to the final user.
Question:
16. Wholesalers
Answer:
Businesses that buy large quantities of goods form manufacturers, store the goods, then resell them to
retailers.
Question:
17. Rack jobbers
