MARKETO CERTIFIED PROFESSIONAL (MCA) EXAM
PREP UPDATED ACTUAL QUESTIONS AND CORRECT
ANSWERS
Question:
1. The System Smart List "Possible Duplicates" uses the Duplicate Fields special filter. Which attribute
does it use by default?
a. Full Name
b. Last Name
c. ID
d. Email Address
Answer:
d. Email Address
Question:
2. Which folder in the Design Studio do uploaded images and assets go?
a. Images and Files folder
b. Local Images folder
c. Templates folder
d. Lead database performance report and set it to trigger
Answer:
a. Images and Files folder
Question:
3. How can you quickly change the program status of a lead in a program?
A) Go to the Setup Tab and use the "Change Status" function
B) Go to the Members Tab and use the "Change Status" function
C) Go to the Tokens Tab and use the "Change Status" Token
D) Go to the Assets Tab and use the "Change Status" Asset
Answer:
B) Go to the Members Tab and use the "Change Status" function
Question:
4. What always precedes the name of a program local token?
Answer:
"my"
Question:
5. Which statement is true regarding leads with duplicate email addresses?
A)They can never be sent the same email.
B)They cannot qualify for the same Smart Campaign run.
C)They cannot be sent the same email by the same flow step during a single batch campaign run.
D)They cannot exist in the same Marketo instance.
Answer:
C) They cannot be sent the same email by the same flow step during a single batch campaign run.
,Question:
6. To trigger a Smart Campaign when a new lead enters the system by filling out a specific form, you
should use:
A)the Lead Creation Program Type.
B)a choice in your flow steps to filter out leads which have not filled out the form.
C)the Lead is Created trigger and add the "From Name" constraint to pick the exact form.
D)the Lead Performance report and set it to Trigger
Answer:
C)the Lead is Created trigger and add the "From Name" constraint to pick the exact form.
Question:
7. Which of the following best describes the tentative date in the Program Schedule View?
A) An entry that is used to reschedule all of the other entries in the Program.
B) A placeholder for an entry that will be created later.
C) A date that has no value and should be ignored.
D) An entry that represents a Smart Campaign or Email Program that will not run unless confirmed.
Answer:
D) An entry that represents a Smart Campaign or Email Program that will not run unless confirmed.
Question:
8. When does Marketo start to consider a website visitor a known lead?
A) Once the visitor fills out a Marketo form or clicks a link in a Marketo email.
B) Once the un-cookied visitor lands on any Munchkin-tracked landing page.
C) When the lead visits the page more than three times.
D) When the lead is no longer marketing suspended.
Answer:
A) Once the visitor fills out a Marketo form or clicks a link in a Marketo email.
Question:
9. User roles permit you to customize ___________ .
A) the views and permission levels available for Marketo users.
B) how campaigns run.
Answer:
A) the views and permission levels available for Marketo users.
Question:
10. Which of the following describes a Static List?
C)A Static list is a dynamically generated list based on rules (filters and triggers)
B) A Static list is a container for a set of leads
C) A Static list is the lead database
D) A Static list is the membership of a Program
Answer:
B) A Static list is a container for a set of leads
Question:
11. Which of the following differs when importing a list directly into a program versus importing a list into
a static list?
, Answer:
Program acquisition
Question:
12. When would you use a static list?
A)When you want to export records to Word.
B)When you want to filter on CRM fields.
C)When you want to import leads from another system.
D) When you want to filter on behavior.
Answer:
C)When you want to import leads form another system.
Question:
13. What action will occur to previously created programs when a new required tag is created?
A) You will be promted to populate the required tag the next time you open the program.
B) The program will have the default value for the required tag.
C) The program will have no value for the required tag.
D) Nothing will happen to the previously created programs.
Answer:
C) The program will have no value for the required tag.
Question:
14. To prevent a Marketo form fill out from updating existing data in the Lead Source field, you can do
which of the following?
A)Create a custom layout in the field management area of admin
B)Add a new custom field in the field management area of admin
C)Create a user role to prevent it
D)Block field updates in the field management area of admin
Answer:
D) Block field updates in the field management area of admin
Question:
15. To include information about an archived email in a report, you must do which of the following?
A) Include it as a filter under the Setup section of the report, using the Program Performance Report.
B) Include it as a filter under the Setup section of the report, using the Email Performance Report.
C) Run the Archived Email Report.
D) Include it in the Smart List for the Email Performance Report
Answer:
B) Include it as a filter under the Setup section of the report, using the Email Performance Report.
Question:
16. Which of the following is the correct format to import a list into Marketo?
A)Comma separated values text document
B)Native Excel file
Answer:
A)Comma separated values text document
PREP UPDATED ACTUAL QUESTIONS AND CORRECT
ANSWERS
Question:
1. The System Smart List "Possible Duplicates" uses the Duplicate Fields special filter. Which attribute
does it use by default?
a. Full Name
b. Last Name
c. ID
d. Email Address
Answer:
d. Email Address
Question:
2. Which folder in the Design Studio do uploaded images and assets go?
a. Images and Files folder
b. Local Images folder
c. Templates folder
d. Lead database performance report and set it to trigger
Answer:
a. Images and Files folder
Question:
3. How can you quickly change the program status of a lead in a program?
A) Go to the Setup Tab and use the "Change Status" function
B) Go to the Members Tab and use the "Change Status" function
C) Go to the Tokens Tab and use the "Change Status" Token
D) Go to the Assets Tab and use the "Change Status" Asset
Answer:
B) Go to the Members Tab and use the "Change Status" function
Question:
4. What always precedes the name of a program local token?
Answer:
"my"
Question:
5. Which statement is true regarding leads with duplicate email addresses?
A)They can never be sent the same email.
B)They cannot qualify for the same Smart Campaign run.
C)They cannot be sent the same email by the same flow step during a single batch campaign run.
D)They cannot exist in the same Marketo instance.
Answer:
C) They cannot be sent the same email by the same flow step during a single batch campaign run.
,Question:
6. To trigger a Smart Campaign when a new lead enters the system by filling out a specific form, you
should use:
A)the Lead Creation Program Type.
B)a choice in your flow steps to filter out leads which have not filled out the form.
C)the Lead is Created trigger and add the "From Name" constraint to pick the exact form.
D)the Lead Performance report and set it to Trigger
Answer:
C)the Lead is Created trigger and add the "From Name" constraint to pick the exact form.
Question:
7. Which of the following best describes the tentative date in the Program Schedule View?
A) An entry that is used to reschedule all of the other entries in the Program.
B) A placeholder for an entry that will be created later.
C) A date that has no value and should be ignored.
D) An entry that represents a Smart Campaign or Email Program that will not run unless confirmed.
Answer:
D) An entry that represents a Smart Campaign or Email Program that will not run unless confirmed.
Question:
8. When does Marketo start to consider a website visitor a known lead?
A) Once the visitor fills out a Marketo form or clicks a link in a Marketo email.
B) Once the un-cookied visitor lands on any Munchkin-tracked landing page.
C) When the lead visits the page more than three times.
D) When the lead is no longer marketing suspended.
Answer:
A) Once the visitor fills out a Marketo form or clicks a link in a Marketo email.
Question:
9. User roles permit you to customize ___________ .
A) the views and permission levels available for Marketo users.
B) how campaigns run.
Answer:
A) the views and permission levels available for Marketo users.
Question:
10. Which of the following describes a Static List?
C)A Static list is a dynamically generated list based on rules (filters and triggers)
B) A Static list is a container for a set of leads
C) A Static list is the lead database
D) A Static list is the membership of a Program
Answer:
B) A Static list is a container for a set of leads
Question:
11. Which of the following differs when importing a list directly into a program versus importing a list into
a static list?
, Answer:
Program acquisition
Question:
12. When would you use a static list?
A)When you want to export records to Word.
B)When you want to filter on CRM fields.
C)When you want to import leads from another system.
D) When you want to filter on behavior.
Answer:
C)When you want to import leads form another system.
Question:
13. What action will occur to previously created programs when a new required tag is created?
A) You will be promted to populate the required tag the next time you open the program.
B) The program will have the default value for the required tag.
C) The program will have no value for the required tag.
D) Nothing will happen to the previously created programs.
Answer:
C) The program will have no value for the required tag.
Question:
14. To prevent a Marketo form fill out from updating existing data in the Lead Source field, you can do
which of the following?
A)Create a custom layout in the field management area of admin
B)Add a new custom field in the field management area of admin
C)Create a user role to prevent it
D)Block field updates in the field management area of admin
Answer:
D) Block field updates in the field management area of admin
Question:
15. To include information about an archived email in a report, you must do which of the following?
A) Include it as a filter under the Setup section of the report, using the Program Performance Report.
B) Include it as a filter under the Setup section of the report, using the Email Performance Report.
C) Run the Archived Email Report.
D) Include it in the Smart List for the Email Performance Report
Answer:
B) Include it as a filter under the Setup section of the report, using the Email Performance Report.
Question:
16. Which of the following is the correct format to import a list into Marketo?
A)Comma separated values text document
B)Native Excel file
Answer:
A)Comma separated values text document
