MGMT 303 - EXAM 1 UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Question:
1. Takeaways from Logan - Altria
Answer:
1. Ease, effectiveness, and empathy are the 3 things needed to make a customer feel wanted and come back
to a place or store again
2. Journey mapping is an efficient way for tracking to see how a customer can access a website and go
through to process an order. For example we see how ordering a dog pillow from Ikea can be improved
upon based off customer experience since the item wasn't readily available so a customer may be
dissatisfied and not buy from the company again
Question:
2. Takeaways from Aimee Halbruner - Richmond Symphony
Answer:
1. Partnerships are imperative for an organization/company, as such, as it opens new opportunities and
unimaginable doors. With partnerships, the organization is able to utilize the partnerships' resources to
grow itself and expand its network/community
2. Through strategic research, organizations are able to better target their markets and highlight their
activity towards a particular target market to grow its audience and attention. For example, the Richmond
Symphony's research stated that over 70% of their symphony audience were musicians in some form
themselves. Therefore, the Richmond Symphony catered to their audience and personalized the experience
by inviting VCU students to play with them on stage. They even catered to the children by hosting the
Lollipops Series for children to pet the instruments like a zoo
Question:
3. Wallas CPS Model
Answer:
- *Preparation*: problem analyzed and investigated in a conscious systematic way
- *Incubation*: Move away from concentrating on the problem allowing unconscious to explore
- *Illumination*: sudden appearance of an idea
- *Verification*: Idea is examined, tested, modeled into final form
Question:
4. Affective Skills
Answer:
- Tolerate Ambiguity
- Tolerate Complexity
- Openness to Novelty
Question:
5. Creative Views - Explicit
Answer:
Theories of creativity backed by research and experience
,Question:
6. Creative Views - Implicit
Answer:
Beliefs, values, myths, and life experiences brought by individuals
Question:
7. Prescriptive Process
Answer:
- One set right away. Has rules and an order of events
- Provides outline of fixed choices
- Predetermined starting and ending points
- Provides preselected techniques
Question:
8. Descriptive Process
Answer:
- Provides a catalog of possible tools and techniques
- Flexible
- Multiple starting and ending points
- Overall framework to organize techniques
Question:
9. Creative Problem-Solving Process
Answer:
1. *Explore the Vision*: identify the goal, wish, or challenge
2. *Gather Data*: identify data to enable a clear understanding of the challenge
3. *Formulate Challenges*: identify the real challenges that invite solutions
4. *Explore Ideas*: generate ideas that answer the challenge question
5. *Formulate Solutions*: move from ideas to solutions. Evaluate, strengthen, and select solutions
6. *Formulate a Plan*: explore acceptance and identify resources and action steps
Question:
10. Google and Curiosity
Answer:
Google can answer anything we want, but it can't tell us what we ought to be asking. Wider access to
information doesn't mean wider curiosity
Question:
11. Ratchet Effect
Answer:
Search engines tend to make popular articles even more popular, quickly establishing and reinforcing a
consensus about what is important and what isn't
Question:
12. Puzzles vs. Mysteries
, Answer:
- *Puzzles* are orderly; they have a beginning and an end. Once missing information is found, it's not a
puzzle anymore. Tend to be *how many* or *where* questions
- *Mysteries* are murkier, less neat. More likely *why* or *how*
Question:
13. Information Gap
Answer:
- We feel curious when there is a gap between what we know and what we want to know
- We are not good at splitting our own information gaps; inclines us to be less curious
- Makes for good "bait" in stories
Question:
14. Curiosity Zone
Answer:
- When we know nothing about a subject, hard to engage our brain, not interested
- When we know a lot, we feel we it covered, not interested
- Next door to what you already know, just before you feel you know too much
Question:
15. Role of Questions
Answer:
Question:
16. Ways to Stay Curious
Answer:
Question:
17. Serendipity
Answer:
Question:
18. Types of Curiosity - Diversive
Answer:
Desire for novelty, no particular process, boredom is furiously averted or deferred - it's impulsive &
irresistible; it seizes us
Question:
19. Types of Curiosity - Epistemic
Answer:
Directed attempt to build understanding, it's hard work requiring sustained cognitive effort
Question:
20. Types of Curiosity - Empathic
Answer:
Curiosity about thoughts and feelings of other people; try to put yourself in shoes/mind of the other person
CORRECT ANSWERS
Question:
1. Takeaways from Logan - Altria
Answer:
1. Ease, effectiveness, and empathy are the 3 things needed to make a customer feel wanted and come back
to a place or store again
2. Journey mapping is an efficient way for tracking to see how a customer can access a website and go
through to process an order. For example we see how ordering a dog pillow from Ikea can be improved
upon based off customer experience since the item wasn't readily available so a customer may be
dissatisfied and not buy from the company again
Question:
2. Takeaways from Aimee Halbruner - Richmond Symphony
Answer:
1. Partnerships are imperative for an organization/company, as such, as it opens new opportunities and
unimaginable doors. With partnerships, the organization is able to utilize the partnerships' resources to
grow itself and expand its network/community
2. Through strategic research, organizations are able to better target their markets and highlight their
activity towards a particular target market to grow its audience and attention. For example, the Richmond
Symphony's research stated that over 70% of their symphony audience were musicians in some form
themselves. Therefore, the Richmond Symphony catered to their audience and personalized the experience
by inviting VCU students to play with them on stage. They even catered to the children by hosting the
Lollipops Series for children to pet the instruments like a zoo
Question:
3. Wallas CPS Model
Answer:
- *Preparation*: problem analyzed and investigated in a conscious systematic way
- *Incubation*: Move away from concentrating on the problem allowing unconscious to explore
- *Illumination*: sudden appearance of an idea
- *Verification*: Idea is examined, tested, modeled into final form
Question:
4. Affective Skills
Answer:
- Tolerate Ambiguity
- Tolerate Complexity
- Openness to Novelty
Question:
5. Creative Views - Explicit
Answer:
Theories of creativity backed by research and experience
,Question:
6. Creative Views - Implicit
Answer:
Beliefs, values, myths, and life experiences brought by individuals
Question:
7. Prescriptive Process
Answer:
- One set right away. Has rules and an order of events
- Provides outline of fixed choices
- Predetermined starting and ending points
- Provides preselected techniques
Question:
8. Descriptive Process
Answer:
- Provides a catalog of possible tools and techniques
- Flexible
- Multiple starting and ending points
- Overall framework to organize techniques
Question:
9. Creative Problem-Solving Process
Answer:
1. *Explore the Vision*: identify the goal, wish, or challenge
2. *Gather Data*: identify data to enable a clear understanding of the challenge
3. *Formulate Challenges*: identify the real challenges that invite solutions
4. *Explore Ideas*: generate ideas that answer the challenge question
5. *Formulate Solutions*: move from ideas to solutions. Evaluate, strengthen, and select solutions
6. *Formulate a Plan*: explore acceptance and identify resources and action steps
Question:
10. Google and Curiosity
Answer:
Google can answer anything we want, but it can't tell us what we ought to be asking. Wider access to
information doesn't mean wider curiosity
Question:
11. Ratchet Effect
Answer:
Search engines tend to make popular articles even more popular, quickly establishing and reinforcing a
consensus about what is important and what isn't
Question:
12. Puzzles vs. Mysteries
, Answer:
- *Puzzles* are orderly; they have a beginning and an end. Once missing information is found, it's not a
puzzle anymore. Tend to be *how many* or *where* questions
- *Mysteries* are murkier, less neat. More likely *why* or *how*
Question:
13. Information Gap
Answer:
- We feel curious when there is a gap between what we know and what we want to know
- We are not good at splitting our own information gaps; inclines us to be less curious
- Makes for good "bait" in stories
Question:
14. Curiosity Zone
Answer:
- When we know nothing about a subject, hard to engage our brain, not interested
- When we know a lot, we feel we it covered, not interested
- Next door to what you already know, just before you feel you know too much
Question:
15. Role of Questions
Answer:
Question:
16. Ways to Stay Curious
Answer:
Question:
17. Serendipity
Answer:
Question:
18. Types of Curiosity - Diversive
Answer:
Desire for novelty, no particular process, boredom is furiously averted or deferred - it's impulsive &
irresistible; it seizes us
Question:
19. Types of Curiosity - Epistemic
Answer:
Directed attempt to build understanding, it's hard work requiring sustained cognitive effort
Question:
20. Types of Curiosity - Empathic
Answer:
Curiosity about thoughts and feelings of other people; try to put yourself in shoes/mind of the other person
