LSU POLI EXAM 3 UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Question:
1. mass media
Answer:
Technology that allows individuals to communicate efficiently with a large group and over distances.
Question:
2. Where did students get their news according to the student survey?
Answer:
Democrats: Newspapers (0) internet (89) Television(8)
Republicans: Newspapers (2) Internet (69) Television (23)
Independents: Newspapers (0) Internet (76) Television (19)
Question:
3. In political science, we are primarily concerned with __________ because it informs us as citizens.
Answer:
information media
Question:
4. controlled media
Answer:
Candidates control the content of the message.
Question:
5. controlled media example
Answer:
Campaign commercials or rallies.
Question:
6. Types of Advertisements (controlled media)
Answer:
Positive (self praise) Negative (attacks/criticism of opponent)
Question:
7. defenses
Answer:
"That's not true" - not effective Attacking back on the same issue is most common and effective.
Question:
8. Who did political ads start with?
Answer:
Eisenhower in 1952 They tended to be short and sold candidate-like products.
, Question:
9. first negative ad
Answer:
Daisy girl ad
Question:
10. Why do candidates attack even though we are generally against negativity?
Answer:
Out of fear (there's more attacks in a close race); because they work (tend to be more remembered)
Question:
11. What do you do if you're attacked?
Answer:
Counterattack on the same issue (ex. red phone ad from 2008).
Question:
12. What did the bipartisan campaign reform act of 2002 do?
Answer:
Tried to limit negative attack advertisements but didn't work Other groups stepped up the efforts to provide
these attack ads
Question:
13. uncontrolled media
Answer:
Candidates have less control over the content
Question:
14. uncontrolled media examples
Answer:
Debates & News coverage
Question:
15. When did debates first occur?
Answer:
In the presidential general election in 1960 with Nixon V. Kennedy. Next ones didn't occur until 1976 and
since then we've had at least one every election.
Question:
16. characteristics of media coverage of politics
Answer:
- Horse-race coverage (a sporting event)
- Issue-less (issue covered and then moved on from)
- Pack journalism (everyone tends to cover the same thing)
- Style over substance (not about what you say but HOW you say it that's remembered)
- Anything is newsworthy (anything goes, nothing private)
- Interpretative (they tell you how to think about it and give a spin on their story)
- Negative
CORRECT ANSWERS
Question:
1. mass media
Answer:
Technology that allows individuals to communicate efficiently with a large group and over distances.
Question:
2. Where did students get their news according to the student survey?
Answer:
Democrats: Newspapers (0) internet (89) Television(8)
Republicans: Newspapers (2) Internet (69) Television (23)
Independents: Newspapers (0) Internet (76) Television (19)
Question:
3. In political science, we are primarily concerned with __________ because it informs us as citizens.
Answer:
information media
Question:
4. controlled media
Answer:
Candidates control the content of the message.
Question:
5. controlled media example
Answer:
Campaign commercials or rallies.
Question:
6. Types of Advertisements (controlled media)
Answer:
Positive (self praise) Negative (attacks/criticism of opponent)
Question:
7. defenses
Answer:
"That's not true" - not effective Attacking back on the same issue is most common and effective.
Question:
8. Who did political ads start with?
Answer:
Eisenhower in 1952 They tended to be short and sold candidate-like products.
, Question:
9. first negative ad
Answer:
Daisy girl ad
Question:
10. Why do candidates attack even though we are generally against negativity?
Answer:
Out of fear (there's more attacks in a close race); because they work (tend to be more remembered)
Question:
11. What do you do if you're attacked?
Answer:
Counterattack on the same issue (ex. red phone ad from 2008).
Question:
12. What did the bipartisan campaign reform act of 2002 do?
Answer:
Tried to limit negative attack advertisements but didn't work Other groups stepped up the efforts to provide
these attack ads
Question:
13. uncontrolled media
Answer:
Candidates have less control over the content
Question:
14. uncontrolled media examples
Answer:
Debates & News coverage
Question:
15. When did debates first occur?
Answer:
In the presidential general election in 1960 with Nixon V. Kennedy. Next ones didn't occur until 1976 and
since then we've had at least one every election.
Question:
16. characteristics of media coverage of politics
Answer:
- Horse-race coverage (a sporting event)
- Issue-less (issue covered and then moved on from)
- Pack journalism (everyone tends to cover the same thing)
- Style over substance (not about what you say but HOW you say it that's remembered)
- Anything is newsworthy (anything goes, nothing private)
- Interpretative (they tell you how to think about it and give a spin on their story)
- Negative
