BUS203 PRINCIPLES OF MARKETING - SAYLOR DIRECT
CREDIT EXAM LATEST 2026 UPDATED QUESTIONS AND
VERIFIED 100% SOLUTIONS (2026/2027) GRADE:
A+|STATUS: GUARANTEED PASS
A computer company with a new tablet computer introduces their product at a price that is 10
to 20 percent greater than other competing tablets in order to exploit consumer anticipation for
their new product. They believe that a substantial number of customers will buy the new
product at this price to be among the first users of the new tablet. What is this an example of?
a.
Price lining
b.
Price skimming
c.
Premium pricing
d.
Promotional pricing X - Answers -
Denny and Pat operate a food truck specializing in hot sandwiches. If a customer orders a
beverage, a salad, a sandwich, and a dessert a la carte, the price of the meal is $10. If the
customer purchases a similar combination of items from the "meal deal" menu, the price for
the four items is only $8.50. What is this an example of?
a.
Price bundling
b.
Price skimming
1|Page
,c.
Penetration pricing
d.
Promotional pricing - Answers -a.
Price bundling
Which of the following flows encompasses the process of connecting with consumers and
sharing product/service features and benefits?
a.
Information
b.
Ownership
c.
Design optimization
d.
Promotion - Answers -d.
Promotion
Which of the following describes the selling and risk assumption function in a channel?
a.
Ownership flow
b.
Negotiation process
c.
2|Page
, Logistical functions
d.
Transactional functions - Answers -d.
Transactional functions
Which of the following describes the function of the channels of distribution?
a.
The channels ensure a global competitive market and ensure fair distribution methods.
b.
The movement and storing of goods that is most economical.
c.
The best channel arrangement is an indirect flow from the producer to the ultimate user.
d.
The channels bridge the gap between producer and product user despite geographic location. -
Answers -d.
The channels bridge the gap between producer and product user despite geographic location.
Evaluating channel performance is important. What is the most popular performance criteria
used in channel evaluation?
a.
Sales
b.
Profit
c.
Channel member metrics X
3|Page
CREDIT EXAM LATEST 2026 UPDATED QUESTIONS AND
VERIFIED 100% SOLUTIONS (2026/2027) GRADE:
A+|STATUS: GUARANTEED PASS
A computer company with a new tablet computer introduces their product at a price that is 10
to 20 percent greater than other competing tablets in order to exploit consumer anticipation for
their new product. They believe that a substantial number of customers will buy the new
product at this price to be among the first users of the new tablet. What is this an example of?
a.
Price lining
b.
Price skimming
c.
Premium pricing
d.
Promotional pricing X - Answers -
Denny and Pat operate a food truck specializing in hot sandwiches. If a customer orders a
beverage, a salad, a sandwich, and a dessert a la carte, the price of the meal is $10. If the
customer purchases a similar combination of items from the "meal deal" menu, the price for
the four items is only $8.50. What is this an example of?
a.
Price bundling
b.
Price skimming
1|Page
,c.
Penetration pricing
d.
Promotional pricing - Answers -a.
Price bundling
Which of the following flows encompasses the process of connecting with consumers and
sharing product/service features and benefits?
a.
Information
b.
Ownership
c.
Design optimization
d.
Promotion - Answers -d.
Promotion
Which of the following describes the selling and risk assumption function in a channel?
a.
Ownership flow
b.
Negotiation process
c.
2|Page
, Logistical functions
d.
Transactional functions - Answers -d.
Transactional functions
Which of the following describes the function of the channels of distribution?
a.
The channels ensure a global competitive market and ensure fair distribution methods.
b.
The movement and storing of goods that is most economical.
c.
The best channel arrangement is an indirect flow from the producer to the ultimate user.
d.
The channels bridge the gap between producer and product user despite geographic location. -
Answers -d.
The channels bridge the gap between producer and product user despite geographic location.
Evaluating channel performance is important. What is the most popular performance criteria
used in channel evaluation?
a.
Sales
b.
Profit
c.
Channel member metrics X
3|Page
