Test Bank For Services Marketing Concepts, Strategies, & Cases, 6th Edition by K. Douglas HoffmanJohn E.G. Bateson All 1-15 Chapters Covered With Questions And Verified Solutions With Detailed Rationales And Case Study.

Test Bank For Services Marketing Concepts, Strategies, & Cases, 6th Edition by K.
Douglas HoffmanJohn E.G. Bateson All 1-15 Chapters Covered With Questions And
Verified Solutions With Detailed Rationales And Case Study.

, TABLE OF CONTENT yu yu




1. Part 1. An Overview of Services Marketing
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2. Chapter 1. An Introduction to Services
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3. 1-1. Introduction
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4. 1-2. The Growing Dominance of Services
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5. 1-3. The Anatomy of a Service
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6. 1-3a. The Scale of Market Entities
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7. 1-3b. The Economic Value of Transforming Goods into Services
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8. 1-3c. The Molecular Model
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9. 1-4. Creating and Managing Compelling Service Experiences
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10. Lessons Learned yu




11. 1-4a. The Servuction Model: The Four Components of the Service Experience
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12. 1-5. Why Study Services?
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13. 1-5a. The Growth of the Global Service Economy
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14. 1-5b. The Growth of the Global Service Labor Force
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15. 1-5c. The Emergence of E-Service(s): Self-
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service Technologies, Robotics, and Artificial Intelligence
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16. 1-
5d. Business for a Better World: Social Responsibility, Sustainability, and Transformative S
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ervice Initiativesyu




17. Summary

18. Key Terms
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19. Review Questions yu




20. Case 1. The Twins’ First Service Encounter
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21. Chapter 2. The Fundamental Differences Between Goods and Services
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22. 2-1. Introduction
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23. 2-2. Intangibility: The Mother of All Differences
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24. 2-2a. Marketing Challenges Created by Intangibility
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25. 2-2b. Possible Solutions to Challenges Caused by Intangibility
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26. 2-3. Inseparability: The Entanglements of the Service Experience
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,27. 2-3a. Marketing Challenges Created by Inseparability
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28. 2-3b. Possible Solutions to Challenges Created by Inseparability
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29. 2-4. Heterogeneity: The Variability of Service Delivery
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30. 2-4a. Marketing Challenges Created by Heterogeneity
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31. 2-4b. Possible Solutions to Challenges Caused by Heterogeneity
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32. 2-5. Perishability: Balancing Supply and Demand
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33. 2-5a. Marketing Challenges Caused by Perishability
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34. 2-5b. Possible Solutions to Challenges Created by Perishability
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35. 2-6. The Relationship between Risk and Service Characteristics
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36. 2-6a. Risk and Standardization
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37. 2-6b. Coproducer Risk
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38. 2-6c. Risk and Information
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39. 2-7. Technology-based Solutions Relationship with Unique Service Characteristics
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40. 2-7a. Technology-based Solutions and Intangibility
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41. 2-7b. Technology-based Solutions and Inseparability
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42. 2-7c. Technology-based Solutions and Heterogeneity
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43. 2-7d. Technology-based Solutions and Perishability
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44. Summary

45. Key Terms
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46. Review Questions yu




47. Case 2. Quaker Steak & Lube: Making the Transition from Manufacturers to Service Provi
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ders

48. Chapter 3. Environmental, Social and Governance (ESG) and Ethical Issues in Services Ma
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rketing

49. 3-1. Introduction
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50. 3-
2. Environmental Considerations: Climate Change and Environmental Impacts of Service Fi
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rms

51. 3-2a. Environmental Considerations: Environmental Impacts of Service Firms
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52. 3-3. Social Considerations
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53. 3-3a. Social Consideration: The Loss of Manufacturing Jobs
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54. 3-3b. Social Consideration: Paying Employees a Living Wage
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, 55. 3-3c. Social Consideration: The Aging of the World’s Markets
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56. 3-4. Governance Considerations
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57. 3-4a. Governance Considerations: Diversity
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58. 3-4b. Governance Considerations: Executive Pay
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59. 3-4c. Governance Considerations: Conflicts of Interest
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60. 3-5. Service Marketers as Social Enterprises
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61. 3-6. Ethical Considerations for Services Marketers
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62. 3-6a. What Are Ethics?
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63. 3-6b. The Opportunity for Ethical Misconduct in Services Marketing
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64. 3-6c. Issues that Create Ethical Conflict
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65. 3-6d. The Effects of Ethical Misconduct
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66. 3-6e. Controlling Ethical Decision Making
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67. Summary

68. Key Terms
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69. Review Questions
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70. Case 3. Starbucks Commitment—People, Planet, Coffee
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71. Chapter 4. Consumer Behavior in Services Marketing
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72. 4-1. Introduction
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73. 4-2. The Consumer Decision Process Model: An Overview
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74. 4-2a. The Prepurchase Stage: The Stimulus
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75. 4-2b. The Prepurchase Stage: Problem Awareness
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76. 4-2c. The Prepurchase Stage: Information Search
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77. 4-2d. The Prepurchase Stage: Evaluation of Alternatives
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78. 4-2e. The Prepurchase Stage: Considerations for Service Marketers
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79. 4-2f. The Consumer Decision Process Model: The Consumption Stage
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80. 4-2g. The Consumption Stage: Considerations for Services Marketers
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81. 4-2h. The Consumer Decision Process Model: The Post Purchase Stage
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82. 4.2i. The Post Purchase Stage: Satisfaction Models
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83. 4.3. Consumer Decision Making: Nonsystematic Approaches
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84. 4.4. Consumer Decision Making: Special Considerations Pertaining to Ageing Consumers
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85. 4.4a. Consumer Decision Making for 65+
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