WGU QGT1 CAPSTONE BUSINESS PLAN
ACTUAL QUESTIONS AND COMPLETE
SOLUTIONS
◉ business description.
Answer: statement of the business opportunity and why you think it
will succeed
◉ mission statement.
Answer: the message to the customer as to why a business exists
◉ marketing plan.
Answer: how to inform people about your new product or business;
includes advertising and promotion
◉ financial plan.
Answer: how much money you'll need to jump start your business
and keep it running, if you will need a loan and how to finance if
necessary
◉ goals.
Answer: business (or personal) objectives you wish to accomplish
, ◉ objectives.
Answer: specific, measurable, short-term expectations
◉ organizational structure.
Answer: describes how a business will be structured and staffed,
where it will be located and details of the office or retail space it will
occupy
◉ competitive advantage.
Answer: a set of unique features of a company and its products that
are perceived by the target market as significant and superior to
those of the competition
◉ operations plan.
Answer: a plan outlining how the business will operate
◉ profit.
Answer: the amount of $ left over when the revenue exceeds
costs/expenses
◉ feasability.
Answer: the chances that something will be successful
ACTUAL QUESTIONS AND COMPLETE
SOLUTIONS
◉ business description.
Answer: statement of the business opportunity and why you think it
will succeed
◉ mission statement.
Answer: the message to the customer as to why a business exists
◉ marketing plan.
Answer: how to inform people about your new product or business;
includes advertising and promotion
◉ financial plan.
Answer: how much money you'll need to jump start your business
and keep it running, if you will need a loan and how to finance if
necessary
◉ goals.
Answer: business (or personal) objectives you wish to accomplish
, ◉ objectives.
Answer: specific, measurable, short-term expectations
◉ organizational structure.
Answer: describes how a business will be structured and staffed,
where it will be located and details of the office or retail space it will
occupy
◉ competitive advantage.
Answer: a set of unique features of a company and its products that
are perceived by the target market as significant and superior to
those of the competition
◉ operations plan.
Answer: a plan outlining how the business will operate
◉ profit.
Answer: the amount of $ left over when the revenue exceeds
costs/expenses
◉ feasability.
Answer: the chances that something will be successful
