WGU D077 Concepts in Marketing, Sales, and Customer
Contact Question and Answer [2026] | UPDATED
ACTUAL Exam | Latest Questions and Answers
• Product Life Cycle Introductory: -✓✓ Low sales, Little or no profit, Often little
to no competition
• Initiators -✓✓ Individuals at an organization who suggest purchasing a product or
service
• Buyers -✓✓ who are responsible for the contract
• organizational buying participants. -✓✓ Initiators
Deciders
Buyers
End users
Gatekeepers
• Deciders -✓✓ Individual(s) at an organization making the final purchase
decision, often the person who owns the budget
• Five Phases of Negotiation -✓✓ -Investigation information gathering
-Determine-thinking through your desired outcome
-Presentation-assemble the information
-Bargaining-parties discuss their goals
-Closure-come to an agreement
,• Influencers -✓✓ Individuals at an organization who affect a purchase decision,
sometimes brought into the buying process to provide technical expertise
• Gatekeepers -✓✓ Individuals at an organization who control the flow of
information to and among others within the buying center; often administrative
professionals
• End users -✓✓ Individuals at an organization who will use the product or service
to be purchased
• Negotiation Strategies -✓✓ Distributive: Divide the pie (win-lose)
Integrative: Collaborate to expand the pie (win-win)
Inductive: Start with details
Deductive: Start with the big picture
Mixed: Focus on key details and big picture items
• Define Marketing -✓✓ Marketing includes the way companies put together
product offerings, price them, communicate with customers, and get products from
producers to the customer.
• Tactical marketing -✓✓ includes specific actions, such as advertising, to execute
a marketing strategy.
• Influences on Consumer Decision Making -✓✓ -Personal influences
-Interpersonal influences
, • Personal influences -✓✓ are unique to each consumer in the way they affect
decision-making. These influences include needs and motivation, perceptions,
learning, and attitude
• Price Positioning Strategy -✓✓ Positioning the product as the lowest cost or best
value
Economy brands
• Product attributes -✓✓ quality, features, style and design
2-in-1 shampoo and conditioner
• Product category Positioning strategy -✓✓ Positioning a product where there is
strong recognition for the category and brand
Tesla, the elite car brand for the environmentally conscious
• Product User Positioning Strategy -✓✓ Positioning a product for a specific user
group
Johnson & Johnson baby products
• Product application positioning strategy -✓✓ Positioning a product based off of
how it is used as the best option for that specific task and use
Specific brand of greeting card for a special occasion (such as Hallmark)
• competition positioning strategy -✓✓ Positioning the product against a
competitor
Cell phone operating systems (Android versus iOS)
Contact Question and Answer [2026] | UPDATED
ACTUAL Exam | Latest Questions and Answers
• Product Life Cycle Introductory: -✓✓ Low sales, Little or no profit, Often little
to no competition
• Initiators -✓✓ Individuals at an organization who suggest purchasing a product or
service
• Buyers -✓✓ who are responsible for the contract
• organizational buying participants. -✓✓ Initiators
Deciders
Buyers
End users
Gatekeepers
• Deciders -✓✓ Individual(s) at an organization making the final purchase
decision, often the person who owns the budget
• Five Phases of Negotiation -✓✓ -Investigation information gathering
-Determine-thinking through your desired outcome
-Presentation-assemble the information
-Bargaining-parties discuss their goals
-Closure-come to an agreement
,• Influencers -✓✓ Individuals at an organization who affect a purchase decision,
sometimes brought into the buying process to provide technical expertise
• Gatekeepers -✓✓ Individuals at an organization who control the flow of
information to and among others within the buying center; often administrative
professionals
• End users -✓✓ Individuals at an organization who will use the product or service
to be purchased
• Negotiation Strategies -✓✓ Distributive: Divide the pie (win-lose)
Integrative: Collaborate to expand the pie (win-win)
Inductive: Start with details
Deductive: Start with the big picture
Mixed: Focus on key details and big picture items
• Define Marketing -✓✓ Marketing includes the way companies put together
product offerings, price them, communicate with customers, and get products from
producers to the customer.
• Tactical marketing -✓✓ includes specific actions, such as advertising, to execute
a marketing strategy.
• Influences on Consumer Decision Making -✓✓ -Personal influences
-Interpersonal influences
, • Personal influences -✓✓ are unique to each consumer in the way they affect
decision-making. These influences include needs and motivation, perceptions,
learning, and attitude
• Price Positioning Strategy -✓✓ Positioning the product as the lowest cost or best
value
Economy brands
• Product attributes -✓✓ quality, features, style and design
2-in-1 shampoo and conditioner
• Product category Positioning strategy -✓✓ Positioning a product where there is
strong recognition for the category and brand
Tesla, the elite car brand for the environmentally conscious
• Product User Positioning Strategy -✓✓ Positioning a product for a specific user
group
Johnson & Johnson baby products
• Product application positioning strategy -✓✓ Positioning a product based off of
how it is used as the best option for that specific task and use
Specific brand of greeting card for a special occasion (such as Hallmark)
• competition positioning strategy -✓✓ Positioning the product against a
competitor
Cell phone operating systems (Android versus iOS)
