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WGU D648 LEVERAGING AI AND TECHNOLOGY IN STRATEGIC COMMUNICATIONS COMPLETE EXAM REVIEW WITH FULL SOLUTIONS

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WGU D648 LEVERAGING AI AND TECHNOLOGY IN STRATEGIC COMMUNICATIONS COMPLETE EXAM REVIEW WITH FULL SOLUTIONS

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WGU D648 LEVERAGING AI AND
TECHNOLOGY IN STRATEGIC
COMMUNICATIONS COMPLETE EXAM
REVIEW WITH FULL SOLUTIONS

●● Strategic Communication
Answer: Process of delivering the right message effectively.


●● Five Tenets
Answer: Principles: message design, platforms, timing, audience,
impact.


●● PT Barnum
Answer: Pioneered hype and press agentry in communications.


●● Technology's Role
Answer: Influences the scope and approaches of strategic
communications.


●● Edward L. Bernays
Answer: Studied propaganda; opened first PR firm.

, ●● Virginia Company
Answer: Sent misleading reports to promote American settlement.


●● Strategic Message
Answer: Planned information exchange to meet organizational goals.


●● Ida B. Wells
Answer: Advocated for black rights and anti-lynching laws.


●● George Creel
Answer: Created propaganda posters for WWI support.


●● Ivy Lee
Answer: Developed PR ethics and integrated business communication.


●● Roman Catholic Church's Crusades
Answer: Early example of strategic communication in history.


●● Bonus Points
Answer: Earned for correct answers from course material.


●● Team Activity

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