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HLTH 410 Exam
Define health communication, communication channels, and communication vehicles -
ANS-The study and use of communication strategies to inform and influence individual
and community decisions that enhance health
Channel: The path selected to reach the intended audience; interpersonal, mass media,
group
Vehicle: print materials, radio, podcast, activities, and events
Thomas 2004 article - what contributed to the need for health communication? -
ANS-The emergence of health as an important personal concern and the ascendancy of
healthcare as a major institution in the middle of the 20th century were major
contributing factors. As medicine became more scientific there was a *decline in the
quality of doctor-patient interaction*,the *rise of consumerism* led to ignorance of the
nature of health and illness, *discrimination in healthcare* led to communication
disparities in health status, health behavior and manner of treatment to those who
weren't well educated. Lastly, there was a *growing emphasis on prevention*, it was
noted that it played a greater role in the improvement of health status than treatment
could.
Know the Implications of health marketing on health communication - ANS-Health
communication can be thought of as a subdivision of marketing in some senses,
although there are many aspects to health communication they are not designed to
promote ideas. This rise led to the emergence of social marketing as an approach to
health communication.
Identify health behavior theories if given a definition/example - ANS-.......
Health belief model - ANS-Hypothesizes that health-related action depends on the
simultaneous occurrence of:
1. Self efficacy
2. Perceived barriers
3. Perceived benefits
Theory of Planned Behavior - ANS-includes attitude toward the behavior and subjective
norm, and also includes the concept of perceived behavioral control.
Theory of reasoned action - ANS-provides a framework to study attitudes toward
behavior
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Stages of change - ANS-Integrative framework for understanding how individuals and
populations progress toward adopting and maintaining health behavior change for
optimal health.
PAPM - ANS-is to explain how a person comes to the decision to take action, and how
he or she translates that decision into action
Social Cognitive Theory - ANS-Reinforcements contribute to learning, but reinforcement
along with individual's expectations of the consequences of behavior determine the
behavior
Community Readiness Model - ANS-9 stages that illustrate the stages of readiness in a
community
ELM - ANS-this model was designed to help explain how persuasion messages, aimed
at changing attitudes, were received and processed by people
Social Marketing - ANS-the application of commercial marketing technologies to
influence the voluntary behavior of target audiences in order to improve their personal
welfare and that of their society
Diffusion of innovation - ANS-proves an explanation for the pattern of adoption of new
intovations, organized into 5 categories:
Innovators
Early adopters
Early majority
Late majority
Laggards
Information Motivation Behavioral Skills - ANS-Targeting the cognitive domain, by
offering knowledge to support the behavior change.
If given a scenario be able to use the public health planning framework as a way to plan
your communication campaign. Know the 8 steps and how to find the corresponding 8
steps (Nelson 2002 article) - ANS-1. Assess the science-
2.Define the purpose for communication(inform or persuade)
3.Identify the audiences and understand their characteristics
4.Develop & test manage concepts
5.Choose the media & channels
HLTH 410 Exam.pdf@@@@@@@@@@@@@##########!!!@
HLTH 410 Exam.pdf@@@@@@@@@@@@@##########!!!@
HLTH 410 Exam.pdf@@@@@@@@@@@@@##########!!!@
HLTH 410 Exam.pdf@@@@@@@@@@@@@##########!!!@
HLTH 410 Exam.pdf@@@@@@@@@@@@@##########!!!@
HLTH 410 Exam
Define health communication, communication channels, and communication vehicles -
ANS-The study and use of communication strategies to inform and influence individual
and community decisions that enhance health
Channel: The path selected to reach the intended audience; interpersonal, mass media,
group
Vehicle: print materials, radio, podcast, activities, and events
Thomas 2004 article - what contributed to the need for health communication? -
ANS-The emergence of health as an important personal concern and the ascendancy of
healthcare as a major institution in the middle of the 20th century were major
contributing factors. As medicine became more scientific there was a *decline in the
quality of doctor-patient interaction*,the *rise of consumerism* led to ignorance of the
nature of health and illness, *discrimination in healthcare* led to communication
disparities in health status, health behavior and manner of treatment to those who
weren't well educated. Lastly, there was a *growing emphasis on prevention*, it was
noted that it played a greater role in the improvement of health status than treatment
could.
Know the Implications of health marketing on health communication - ANS-Health
communication can be thought of as a subdivision of marketing in some senses,
although there are many aspects to health communication they are not designed to
promote ideas. This rise led to the emergence of social marketing as an approach to
health communication.
Identify health behavior theories if given a definition/example - ANS-.......
Health belief model - ANS-Hypothesizes that health-related action depends on the
simultaneous occurrence of:
1. Self efficacy
2. Perceived barriers
3. Perceived benefits
Theory of Planned Behavior - ANS-includes attitude toward the behavior and subjective
norm, and also includes the concept of perceived behavioral control.
Theory of reasoned action - ANS-provides a framework to study attitudes toward
behavior
HLTH 410 Exam.pdf@@@@@@@@@@@@@##########!!!@
HLTH 410 Exam.pdf@@@@@@@@@@@@@##########!!!@
HLTH 410 Exam.pdf@@@@@@@@@@@@@##########!!!@
, HLTH 410 Exam.pdf@@@@@@@@@@@@@##########!!!@
HLTH 410 Exam.pdf@@@@@@@@@@@@@##########!!!@
HLTH 410 Exam.pdf@@@@@@@@@@@@@##########!!!@
Stages of change - ANS-Integrative framework for understanding how individuals and
populations progress toward adopting and maintaining health behavior change for
optimal health.
PAPM - ANS-is to explain how a person comes to the decision to take action, and how
he or she translates that decision into action
Social Cognitive Theory - ANS-Reinforcements contribute to learning, but reinforcement
along with individual's expectations of the consequences of behavior determine the
behavior
Community Readiness Model - ANS-9 stages that illustrate the stages of readiness in a
community
ELM - ANS-this model was designed to help explain how persuasion messages, aimed
at changing attitudes, were received and processed by people
Social Marketing - ANS-the application of commercial marketing technologies to
influence the voluntary behavior of target audiences in order to improve their personal
welfare and that of their society
Diffusion of innovation - ANS-proves an explanation for the pattern of adoption of new
intovations, organized into 5 categories:
Innovators
Early adopters
Early majority
Late majority
Laggards
Information Motivation Behavioral Skills - ANS-Targeting the cognitive domain, by
offering knowledge to support the behavior change.
If given a scenario be able to use the public health planning framework as a way to plan
your communication campaign. Know the 8 steps and how to find the corresponding 8
steps (Nelson 2002 article) - ANS-1. Assess the science-
2.Define the purpose for communication(inform or persuade)
3.Identify the audiences and understand their characteristics
4.Develop & test manage concepts
5.Choose the media & channels
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HLTH 410 Exam.pdf@@@@@@@@@@@@@##########!!!@
HLTH 410 Exam.pdf@@@@@@@@@@@@@##########!!!@
