COMM 370 EXAM #3 QUESTIONS VERIFIED ANSWERS
What is the million-dollar word? - Answers - The word you don't understand
What are the rules of engagement? - Answers - • Establish the subject of the interview
• Establish the subjects NOT open for discussion
• Determine deadline (how much time do I have to respond?)
• Set interview length, location, time, date
What are the 3 types of reporters? - Answers - freelancers, assignment reporters, beat
reporters
What is the most commonly used PR tactic? - Answers - A press release
What are VNRs? Are they really news? - Answers - Video News Releases
No, just a video to get the word out
What is the "typical" reporter? - Answers - • Has a mission
• "the peoples perspective"
• Generalist
• Knows how to ask tough questions
• Hidden agenda?
• Doesn't/can't know your job
What is it called when a customer refuses to purchase something? - Answers - A
boycott
PETA and the National Rifle Association (NRA) orgs fall under a certain type of
nonprofit, which one? - Answers - Consumer activism groups
What are government relations responsible for? - Answers - Gathering and processing
information and regulating information of their agencies
How long is a media interview? - Answers - No longer than 30 minutes
What is the McCain-Feingold Act of 2002? - Answers - It limits contributions to
candidates (monetary donations)
What did the Matell Toy Company in China do? - Answers - They made children's toys
filled with lead but recalled them and admitted to the mistake to gain consumer trust and
to start rebuilding their reputation.
What is the preferred type of interview? - Answers - on-record
, What is offshoring? - Answers - American jobs lost to foreign sources due to cheap
labor (hiring foreign people to do your work for you)
Why do a media review if they are risky? - Answers - To achieve a communication
objective of your own
What are the three types of interviews? - Answers - On-record
Off-record
On-background
Where shouldn't a boss do an interview? - Answers - In his office
What is the main difference between Advertising and Publicity? - Answers -
Advertisements are paid for
What act prevents government officials from lobbying for one year after leaving office? -
Answers - Ethics in Government Act
Who must lobbyists register with? - Answers - Congress
How long (# of words) should answers be in an interview? - Answers - 75-100
Who is Dan Quail? - Answers - Vice President who ridiculed a girl for spelling potato
wrong
What was GWB incident? - Answers - Called a reporter an ******* over a microphone
accidently and only apologized from him hearing it (the microphone should have been
off) not the act itself
Fame - Answers - Bill Clinton
Notoriety - Answers - OJ Simpson
Self-Glorification - Answers - Donald Trump
Repairing a Bad Image - Answers - Tiger Woods
Shock Value - Answers - Britney Spears and Madonna
Desire for Money - Answers - Dennis Rodman
Which company uses 4 key factors when making a decision? (social, technological,
economic, political) - Answers - General Electric
What is the difference between a PSA (Public Service Announcement) and Advertising?
- Answers - PSA is free and Advertising needs to be paid for
What is the million-dollar word? - Answers - The word you don't understand
What are the rules of engagement? - Answers - • Establish the subject of the interview
• Establish the subjects NOT open for discussion
• Determine deadline (how much time do I have to respond?)
• Set interview length, location, time, date
What are the 3 types of reporters? - Answers - freelancers, assignment reporters, beat
reporters
What is the most commonly used PR tactic? - Answers - A press release
What are VNRs? Are they really news? - Answers - Video News Releases
No, just a video to get the word out
What is the "typical" reporter? - Answers - • Has a mission
• "the peoples perspective"
• Generalist
• Knows how to ask tough questions
• Hidden agenda?
• Doesn't/can't know your job
What is it called when a customer refuses to purchase something? - Answers - A
boycott
PETA and the National Rifle Association (NRA) orgs fall under a certain type of
nonprofit, which one? - Answers - Consumer activism groups
What are government relations responsible for? - Answers - Gathering and processing
information and regulating information of their agencies
How long is a media interview? - Answers - No longer than 30 minutes
What is the McCain-Feingold Act of 2002? - Answers - It limits contributions to
candidates (monetary donations)
What did the Matell Toy Company in China do? - Answers - They made children's toys
filled with lead but recalled them and admitted to the mistake to gain consumer trust and
to start rebuilding their reputation.
What is the preferred type of interview? - Answers - on-record
, What is offshoring? - Answers - American jobs lost to foreign sources due to cheap
labor (hiring foreign people to do your work for you)
Why do a media review if they are risky? - Answers - To achieve a communication
objective of your own
What are the three types of interviews? - Answers - On-record
Off-record
On-background
Where shouldn't a boss do an interview? - Answers - In his office
What is the main difference between Advertising and Publicity? - Answers -
Advertisements are paid for
What act prevents government officials from lobbying for one year after leaving office? -
Answers - Ethics in Government Act
Who must lobbyists register with? - Answers - Congress
How long (# of words) should answers be in an interview? - Answers - 75-100
Who is Dan Quail? - Answers - Vice President who ridiculed a girl for spelling potato
wrong
What was GWB incident? - Answers - Called a reporter an ******* over a microphone
accidently and only apologized from him hearing it (the microphone should have been
off) not the act itself
Fame - Answers - Bill Clinton
Notoriety - Answers - OJ Simpson
Self-Glorification - Answers - Donald Trump
Repairing a Bad Image - Answers - Tiger Woods
Shock Value - Answers - Britney Spears and Madonna
Desire for Money - Answers - Dennis Rodman
Which company uses 4 key factors when making a decision? (social, technological,
economic, political) - Answers - General Electric
What is the difference between a PSA (Public Service Announcement) and Advertising?
- Answers - PSA is free and Advertising needs to be paid for
