GOOGLE SEARCH ADS CERTIFICATION
EXAM SCRIPT VERIFIED QUESTIONS WITH
ACCURATE ANSWERS
●● How often is it recommended to repeat the budget planning process?
Answer: Monthly
●● It's best practice to separate campaigns with different marketing
objectives into different Performance Planner plans, so that spend is not
reallocated between two different marketing budgets or objectives.
Answer: True
●● Which of the following is a core benefit of Google Ads automated
bidding?
Answer: Auction-time bidding
●● Why do search ad extensions matter?FALSE
Answer: They increase engagement and influence ad quality
●● You operate many retail stores and want potential customers to see
the distance from their location to your stores.
Answer: Location extension
,●● You're interested in directing people to specific pages on your
website.
Answer: Sitelink extension
●● You're focused on driving phone calls to your business.
Answer: Call extension
●● You want to describe the features of a specific product your business
offers before customers click on the ad.
Answer: Structured snippets
●● What are the three main factors that determine ad quality?
Answer: Expected clickthrough rate, landing page experience, and ad
relevance
●● Which attributes describe a good landing page experience?
Answer: Relevant and original content
Easy to navigate
Transparency about your business
●● Which are the three required parts of a text ad?
Answer: Headline, description, and URL
,●● How many ads should be implemented per ad group?
Answer: Three to five
●● How does Google Ads generate responsive search ads? FALSE
Answer: Google Ads mixes and matches headlines and description lines
that have been provided
●● What is the key value proposition of Google Search campaigns?
Answer: Show your ads when a customer is searching for your product
or service
●● Arrange the items below in order of hierarchy, beginning with the top
level.
Answer: Account
campaign
ad group
ad
●● Which two people might see an ad with the keyword +black +shirt
(set as broad match modifier)?
Answer: Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
, ●● Which part of a Search ad isn't automatically generated by Dynamic
Search Ads?
Answer: Description line
●● Optimization Score is made up of over 50 recommendations to
optimize Search campaigns.
Answer: True
●● Which of the following factors wouldn't change an account's
optimization score?
Answer: Renaming campaigns
●● Which of the following can be customized with audience signals to
make Search campaigns more efficient?
Answer: Keywords
●● True or false? Affinity Audiences allows advertisers to reach people
who're actively researching and intending to buy the products or services
they offer.
Answer: True
●● If an advertiser doesn't want to add remarketing tags to a website,
why would Customer Match be a good fit for them?
EXAM SCRIPT VERIFIED QUESTIONS WITH
ACCURATE ANSWERS
●● How often is it recommended to repeat the budget planning process?
Answer: Monthly
●● It's best practice to separate campaigns with different marketing
objectives into different Performance Planner plans, so that spend is not
reallocated between two different marketing budgets or objectives.
Answer: True
●● Which of the following is a core benefit of Google Ads automated
bidding?
Answer: Auction-time bidding
●● Why do search ad extensions matter?FALSE
Answer: They increase engagement and influence ad quality
●● You operate many retail stores and want potential customers to see
the distance from their location to your stores.
Answer: Location extension
,●● You're interested in directing people to specific pages on your
website.
Answer: Sitelink extension
●● You're focused on driving phone calls to your business.
Answer: Call extension
●● You want to describe the features of a specific product your business
offers before customers click on the ad.
Answer: Structured snippets
●● What are the three main factors that determine ad quality?
Answer: Expected clickthrough rate, landing page experience, and ad
relevance
●● Which attributes describe a good landing page experience?
Answer: Relevant and original content
Easy to navigate
Transparency about your business
●● Which are the three required parts of a text ad?
Answer: Headline, description, and URL
,●● How many ads should be implemented per ad group?
Answer: Three to five
●● How does Google Ads generate responsive search ads? FALSE
Answer: Google Ads mixes and matches headlines and description lines
that have been provided
●● What is the key value proposition of Google Search campaigns?
Answer: Show your ads when a customer is searching for your product
or service
●● Arrange the items below in order of hierarchy, beginning with the top
level.
Answer: Account
campaign
ad group
ad
●● Which two people might see an ad with the keyword +black +shirt
(set as broad match modifier)?
Answer: Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
, ●● Which part of a Search ad isn't automatically generated by Dynamic
Search Ads?
Answer: Description line
●● Optimization Score is made up of over 50 recommendations to
optimize Search campaigns.
Answer: True
●● Which of the following factors wouldn't change an account's
optimization score?
Answer: Renaming campaigns
●● Which of the following can be customized with audience signals to
make Search campaigns more efficient?
Answer: Keywords
●● True or false? Affinity Audiences allows advertisers to reach people
who're actively researching and intending to buy the products or services
they offer.
Answer: True
●● If an advertiser doesn't want to add remarketing tags to a website,
why would Customer Match be a good fit for them?
