GOOGLE SEARCH ADS CERTIFICATION
COMPREHENSIVE EXAM STUDY GUIDE
COMPLETE QUESTIONS AND SOLUTIONS
●● Results
Answer: Use Google Ads' measurement tools to understand how your
campaigns are performing.
●● Customization
Answer: advertising options with keyword, location, and demographic
targeting.
●● Control
Answer: Choose how much to spend each day and in every ad auction.
●● Relevance
Answer: Connect with the right customers at the right times, like when
someone is searching for your products.
●● What are the 5 different campaign types featured on Google Ad
Words circa 2020
Answer: Search, Display, Video, Shopping, and App
,●● Search Campaign
Answer: Drive action on your site when users are searching for similar
products or services.
●● With ___ ___ ___, you can make sure potential customers notice
your brand, consider your products, and take action.
Answer: a search campaign
●● What did La Quinta Inn & Suites do to drive early consideration and
re-engage with travelers throughout their trip research?
Answer: used data from their customer loyalty program to target Google
Search ads and create a strategy to bid on users differently at various
stages of the purchase journey, while also driving down their cost-per-
booking.
●● Display Campaign
Answer: Increase brand awareness when users are browsing content
they're interested in online.
●● Use ___ ___ ___ to increase exposure and reach audiences with
specific interests across the web.
Answer: a display campaign
●● Video Campaign
,Answer: Reach your target audience at scale and bring your business'
story to life.
●● ___ ___ ___ can help you bring your business's story to life. They
engage customers in different ways, like showing ads before their
favorite music video or while they're researching an upcoming purchase.
Answer: a video campaign
●● Shopping Campaign
Answer: Promote your products, share details about your inventory, and
boost traffic to your online or physical store.
●● Use ___ ___ ___ to advertise your online and local inventory, boost
traffic to your website or local store, and find better-qualified leads.
Answer: a shopping campaign
●● App Campaign
Answer: run ads across Google's largest properties, including Search,
Play, and YouTube, as well as thousands of mobile sites and apps.
●● With ___ ___ ___, you can increase engagement, app installs, and
even in-app actions, like signing up for a newsletter or ordering a
product.
Answer: an app campaign
, ●● Smart campaigns
Answer: the default for advertisers new to Google Ads. They're a great
fit for those who want an easy way to reach relevant customers and drive
results but have limited time or experience with managing Google Ads
campaigns.
●● Device Targeting
Answer: Reach your customers on any device, including desktops,
tablets, and smartphones.
●● Location and Language Targeting
Answer: Your campaign's ads are eligible to show to customers in
particular locations, or to customers who've chosen your selected
language as their browser's language setting.
●● Bidding and Budget Settings
Answer: control how you pay for users to interact with your ads. Your
bid limit is the most that you'll pay per click for ads in an ad group, and
your budget is the average amount that you're comfortable spending
each day on your campaign.
●● Ad extensions
Answer: Include even more information with your ads, such as location
details, links to pages on your website, and your phone number.
COMPREHENSIVE EXAM STUDY GUIDE
COMPLETE QUESTIONS AND SOLUTIONS
●● Results
Answer: Use Google Ads' measurement tools to understand how your
campaigns are performing.
●● Customization
Answer: advertising options with keyword, location, and demographic
targeting.
●● Control
Answer: Choose how much to spend each day and in every ad auction.
●● Relevance
Answer: Connect with the right customers at the right times, like when
someone is searching for your products.
●● What are the 5 different campaign types featured on Google Ad
Words circa 2020
Answer: Search, Display, Video, Shopping, and App
,●● Search Campaign
Answer: Drive action on your site when users are searching for similar
products or services.
●● With ___ ___ ___, you can make sure potential customers notice
your brand, consider your products, and take action.
Answer: a search campaign
●● What did La Quinta Inn & Suites do to drive early consideration and
re-engage with travelers throughout their trip research?
Answer: used data from their customer loyalty program to target Google
Search ads and create a strategy to bid on users differently at various
stages of the purchase journey, while also driving down their cost-per-
booking.
●● Display Campaign
Answer: Increase brand awareness when users are browsing content
they're interested in online.
●● Use ___ ___ ___ to increase exposure and reach audiences with
specific interests across the web.
Answer: a display campaign
●● Video Campaign
,Answer: Reach your target audience at scale and bring your business'
story to life.
●● ___ ___ ___ can help you bring your business's story to life. They
engage customers in different ways, like showing ads before their
favorite music video or while they're researching an upcoming purchase.
Answer: a video campaign
●● Shopping Campaign
Answer: Promote your products, share details about your inventory, and
boost traffic to your online or physical store.
●● Use ___ ___ ___ to advertise your online and local inventory, boost
traffic to your website or local store, and find better-qualified leads.
Answer: a shopping campaign
●● App Campaign
Answer: run ads across Google's largest properties, including Search,
Play, and YouTube, as well as thousands of mobile sites and apps.
●● With ___ ___ ___, you can increase engagement, app installs, and
even in-app actions, like signing up for a newsletter or ordering a
product.
Answer: an app campaign
, ●● Smart campaigns
Answer: the default for advertisers new to Google Ads. They're a great
fit for those who want an easy way to reach relevant customers and drive
results but have limited time or experience with managing Google Ads
campaigns.
●● Device Targeting
Answer: Reach your customers on any device, including desktops,
tablets, and smartphones.
●● Location and Language Targeting
Answer: Your campaign's ads are eligible to show to customers in
particular locations, or to customers who've chosen your selected
language as their browser's language setting.
●● Bidding and Budget Settings
Answer: control how you pay for users to interact with your ads. Your
bid limit is the most that you'll pay per click for ads in an ad group, and
your budget is the average amount that you're comfortable spending
each day on your campaign.
●● Ad extensions
Answer: Include even more information with your ads, such as location
details, links to pages on your website, and your phone number.
