Management Unit 3 & 4
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,Sole trader A sole trader is a business that is run and owned by one person. The sole owner
provides all financing and is responsible for decision making.
What are the advantages of being a sole trader? Owner keeps all profits: All profits are kept and the owner doesn't have to share with
partners
Low cost of entry: It doesn't cost much, so a sole trade can operate right away e.g
don't have to register
Complete control of the business: owner has full control, is able to make decision
based on owners terms for the business (milk bar)
What are the disadvantages of being a sole trader? THE BILITY
Unlimited liability: the owner and business are the same and the owner is personally
responsible for the business and it debts.
Responsibility: all the responsibility for making day to day decisions is all on the
hands of the owner( pressure)
Inflexibility: because it is owned by one person, the owner is not allowed to have
many days off because it could hurt the business (Milk bar)
Partnership A partnership is a business owned by a minimum of 2 people to a maximum of 20
partners.
What are the advantages of being in a partnership? Two people are better than one: There will be improved/ shared management with
more than one owner (More skills, knowledge) and if an owner lacks in certain
aspects then the other owner can make up for them.
More flexibility: Being in a partnership allows for more days off ,for holidays.
Partnerships are more flexible in terms of management, as long as all the partners
can agree.
Funds are all pooled together
Low cost of entry: It doesn't cost much, so a partnership business can operate right
away e.g don't have to register
What are the disadvantages of being in a partnership? Disputes: People will often have different ideas for how the business should be ran
and this can lead to a dispute which could affect relationships.
Profit sharing - Partners share profits
Unlimited liability- the partners and the business are regarded as the same so if the
business is in debt then the partners may have to be personally responsible for the
business
Liability for partner debts : If a partner is in debt then the other partner has to pay for
those debts, even before the partnership has begun. (e.g hot wings)
What are the legal steps required to incorporate a A company name must be registered with ASIC, which will issue a certificate of
business? incorporation and an Australian company number. ( Company becomes separate
legal entity)
What are the advantages of the company form of business Efficient management -In company form , ownership is separate from management.
ownership? It allows the company to appoint expert persons for managing different business
functions. (Large resources attract people with high qualifications)
Company has a long life - When a company is incorporated, it becomes a separate
legal entity. It is an entity with perpetual succession. (Never ending owners following
one after the other.)
Limited liability - shareholders are not legally responsible for the debts of a company
only the existing value of their shares.
(Private company : Rip-curl) (Public Company = McDonald)
,What are the disadvantages of the company form of Financial affairs are public - Companies are required to publish an annual report of
business ownership? a financial inspection this mean its available for all the public to see
Cost of formation: A lot of legal rules are required to be performed at the time of
registration. Promotion of a company is both expensive and risky.
Double taxation: since the company is now a separate legal entity, the business
itself is taxed and you personally are taxed.
(Private company : Rip-curl) (Public Company = McDonald)
What are the key differences between a private and a The size: a public company is a large business with more shareholders,employees
public company ect. Private companies are a small to medium sized business with less.
Private company: Up to 50 share holders - can buy and sell shares with permission
of other shareholders usually family run.
Public company: Shares listed on stock exchange - anyone (public) can buy and
sell shares
(Private company : Rip-curl) (Public Company = McDonald)
What is a social enterprise and Government business Social enterprise - Main objective may not be profit. But they run like any normal for
enterprise? (provide examples) profit business but with the goal of supporting a social cause (Some cafes , Thank
you water)
Government business enterprise (GBE) - GBE is government owned with the
primary goal of profit, but they still perform commercial activities under government
instructions. They are large businesses which focus on financial returns. (Vic-roads,
medi-bank , National broadband network)
What are the advantages of a social enterprise? -Can benefit the community by taking down a social problem which allows for more
support by individuals affected so publicity can be gained lead to increase market
share.
-Marketing and promotion for these organisations is also very easy. Since a social
problem is being tackled with a solution, it is easier to attract attention of the people
and media.
-Social enterprises may open up a new market (e.g people with certain lifestyles,
environmental friendly ,vegan ) and may attract those people that commercial
businesses don't have
What are the disadvantages of a social enterprise? - Can be difficult to focus on both social and financial objectives at the same time,
which could lead to one not being achieved.
- If they are focused on making the community a better place. Then they may make
purchasing decisions which could be costly and also ones that commercial
businesses don't
-The struggle to meet financial goals can overwhelm, or change, the social order.
There is also a risk that social goals can multiply and threaten to overwhelm the
business goals. such increasing social responsibilities then making it more difficult
to succeed in the marketplace
, What are the advantages of GBE (Government business - Although their primary goal is profit, they still carry out community services which
enterprise) benefits the community
- Competition to businesses is healthy in a private sector which can lead to lower
prices in the market where they are competing in.
-Government enterprises depend on the government for the initial investment so the
profit of the companies are utilised for the further expansion activities.
What are the disadvantages of GBE (Government -Because they are government owned, political issues/ people could interfere and
business enterprise) affect their day-to-day operations
-Management is less effective because the government are depended on making
important policy decisions, Red- tapism affects how the company works.
-Less accountability within a GBE which results in less productivity and there could
be slackness in management because people are under public services
4 business objectives All businesses need a shared purpose, that is, the 'why' behind what the business
does. This is articulated through the businesses vision, mission, objectives and
strategy
Vision: What it wishes to achieve
Mission: How it wishes to be perceived, what it values
A strategy is a plan or method for achieving objectives
An objective is a desired outcome (goal) that a business intends to achieve:
To make a profit(can be a businesses main goal)
To increase market share(usually a goal for large businesses)
To fulfill a market need(To meet customer expectations or provide a good or service
that is not available in the market)
To fulfill a social need(Production and/or selling of goods and services for the
purpose of making the world a better place)
To meet shareholder expectations(profit can be a main goal. Share holders expect
to make a return. if value of company shares increase, then shareholders will have
their expectations met
What does the human resources's management do? -HR management is the effective management of the formal relationship between
the employer and employees.
-It is concerned with all the activities associated with acquiring, developing,
maintaining and terminating employees.
-HR aims to maintain good employee relations for optimal productivity
What does the operations management do? -Operations management involves managing the activities associated with the
production of a good or service.
-It is concerned with planning, organising, leading and controlling for a
transformational process that takes inputs and produces outputs.
-The operations department is responsible for the efficiency, productivity and quality
of the goods or services.
A priority of the operations function is efficiency to increase business
competitiveness.
what does the Sales and marketing management do? -Sales and marketing is about communicating the value of a good or service to
customers, for the purpose of selling the good or service and for maintaining and
increasing market share.
-This function of a business intends to increase the name or reputation of products,
while being honest in their promotional methods in order to adhere to social
responsibility principles