META MEDIA BUYER UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS
Question:
1. A global beauty brand is preparing to launch a new skincare line. The new products are not yet available
to purchase, but the brand wants to start pre-promotion as soon as possible.In phase one, the brand wants to
encourage people to connect with their brand on Messenger for a 1:1 personalized skin consultation.
Which solution should the media buyer implement?
Answer:
Engagement campaign that uses the Messaging Apps conversion location
Question:
2. A car brand wants to create leads from people who might be interested in their new convertible on sale.
The brand wants to showcase images of the interior and exterior features of the car. Which creative format
should the media buyer use to meet this business goal?
Answer:
Carousel
Question:
3. A retailer wants to launch a national campaign to promote an upcoming clothing line using video
creative. Before the clothing line is available for purchase, the retailer will launch a campaign to send
people to a landing page about the new products on their website. The retailer then wants to target people
who viewed the landing page .Which action should the retailer take?
Answer:
Choose the Traffic objective with a broad audience and create a website Custom Audience of people who
visited the website
Question:
4. A bakery recently started offering chocolate cake online using the Traffic objective but has not sold any
chocolate cake. Which campaign objective should the bakery use to help increase purchases by the end of
the season?
Answer:
Sales
Question:
5. A retail client has a business goal of acquiring 200 new customers for the month of February. They want
to reach people who are closest to their highest value customers. Which targeting strategy should the client
adopt?
Answer:
Value-Based Lookalike Audience
Question:
6. For the month of December, a brand wants to make sure they spend all remaining marketing budget
before the end of the year. In January, the brand has a business goal of keeping their cost per action at an
average of $40. Which bidding strategy should the media buyer recommend to this client?
, Answer:
Highest volume or value goal in December; Cost per result goal in January
Question:
7. A brand is planning a campaign for the holiday season. The campaign is supposed to run for 4 weeks
and reach as many people as possible. The brand wants their audience to see the campaign twice a week.
Which strategy should the media buyer implement?
Answer:
Awareness objective with reservation buying type
Question:
8. A nonprofit organization is running a successful awareness campaign using multiple video ads and
Advantage+ placements.A team member notices that the organization's ad appears as an in-stream video
during a long-form video from a political party on Facebook. According to the organization's brand
guidelines, the video should not appear during political videos. What should the media buyer recommend?
Answer:
Apply a topic exclusion for Politics under Brand Safety settings
Question:
9. A client is concerned with brand safety and wants the same block list applied to all campaigns that run in
their account. Where should the media buyer apply the block list?
Answer:
Brand Safety Hub
Question:
10. A client wants to understand where ads were displayed during a campaign. Which detail in Ads
Manager should the media buyer reference?
Answer:
Placement
Question:
11. A client wants to understand the average number of times a person saw an ad during a campaign.
Which reporting column should the media buyer reference?
Answer:
Frequency
Question:
12. A real estate brand has been running lead generation campaigns. Which strategy should the brand
continue to focus on to drive leads in the most cost efficient way?
Answer:
Website Form Traffic
Question:
13. In a Sales campaign using the same video and image assets for all audiences, an advertiser sees the
following results:
Which ad set should the client use for their next campaign?
AND CORRECT ANSWERS
Question:
1. A global beauty brand is preparing to launch a new skincare line. The new products are not yet available
to purchase, but the brand wants to start pre-promotion as soon as possible.In phase one, the brand wants to
encourage people to connect with their brand on Messenger for a 1:1 personalized skin consultation.
Which solution should the media buyer implement?
Answer:
Engagement campaign that uses the Messaging Apps conversion location
Question:
2. A car brand wants to create leads from people who might be interested in their new convertible on sale.
The brand wants to showcase images of the interior and exterior features of the car. Which creative format
should the media buyer use to meet this business goal?
Answer:
Carousel
Question:
3. A retailer wants to launch a national campaign to promote an upcoming clothing line using video
creative. Before the clothing line is available for purchase, the retailer will launch a campaign to send
people to a landing page about the new products on their website. The retailer then wants to target people
who viewed the landing page .Which action should the retailer take?
Answer:
Choose the Traffic objective with a broad audience and create a website Custom Audience of people who
visited the website
Question:
4. A bakery recently started offering chocolate cake online using the Traffic objective but has not sold any
chocolate cake. Which campaign objective should the bakery use to help increase purchases by the end of
the season?
Answer:
Sales
Question:
5. A retail client has a business goal of acquiring 200 new customers for the month of February. They want
to reach people who are closest to their highest value customers. Which targeting strategy should the client
adopt?
Answer:
Value-Based Lookalike Audience
Question:
6. For the month of December, a brand wants to make sure they spend all remaining marketing budget
before the end of the year. In January, the brand has a business goal of keeping their cost per action at an
average of $40. Which bidding strategy should the media buyer recommend to this client?
, Answer:
Highest volume or value goal in December; Cost per result goal in January
Question:
7. A brand is planning a campaign for the holiday season. The campaign is supposed to run for 4 weeks
and reach as many people as possible. The brand wants their audience to see the campaign twice a week.
Which strategy should the media buyer implement?
Answer:
Awareness objective with reservation buying type
Question:
8. A nonprofit organization is running a successful awareness campaign using multiple video ads and
Advantage+ placements.A team member notices that the organization's ad appears as an in-stream video
during a long-form video from a political party on Facebook. According to the organization's brand
guidelines, the video should not appear during political videos. What should the media buyer recommend?
Answer:
Apply a topic exclusion for Politics under Brand Safety settings
Question:
9. A client is concerned with brand safety and wants the same block list applied to all campaigns that run in
their account. Where should the media buyer apply the block list?
Answer:
Brand Safety Hub
Question:
10. A client wants to understand where ads were displayed during a campaign. Which detail in Ads
Manager should the media buyer reference?
Answer:
Placement
Question:
11. A client wants to understand the average number of times a person saw an ad during a campaign.
Which reporting column should the media buyer reference?
Answer:
Frequency
Question:
12. A real estate brand has been running lead generation campaigns. Which strategy should the brand
continue to focus on to drive leads in the most cost efficient way?
Answer:
Website Form Traffic
Question:
13. In a Sales campaign using the same video and image assets for all audiences, an advertiser sees the
following results:
Which ad set should the client use for their next campaign?
