MKT 3020 TEST 2 UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

MKT 3020 TEST 2 UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS

Question:
1. Primary Groups
Answer:
Groups that one spends a lot of time with

Question:
2. Secondary Groups
Answer:
Groups that one doesn't spend as much time with, but still sees frequently (classmates)

Question:
3. Formal Groups
Answer:
Groups where one is allowed into

Question:
4. Informal groups
Answer:
Groups such as running groups, you can just join

Question:
5. Associative Groups
Answer:
Reference group that one associates with

Question:
6. Dissassociative Groups
Answer:
Reference group that one is NOT in

Question:
7. Brand Communities
Answer:
Communities that develop relationships based on shared interests or product usage

Question:
8. Conformity
Answer:
result of group influence where an individual yields to the attitudes and behavior of others

Question:
9. Peer pressure

, Answer:
the extent to which group members feel pressure to behave in accordance with group expectations

Question:
10. Legitimate Power
Answer:
Person's formal right to expect compliance (boss, professor)

Question:
11. Reward Power
Answer:
Person's ability to compensate for compliance (coach)

Question:
12. Expert power
Answer:
compliance based on a person's superior skill/knowledge (Doctor)

Question:
13. Referent Power
Answer:
person gains compliance based on attractiveness or perceived worthiness (social group leaders, celebs)

Question:
14. Coercive power
Answer:
person has power to punish for noncompliance (police)

Question:
15. Connectedness
Answer:
Consumers with connected self schemas respond favorably to advertisements promoting togetherness

Question:
16. WOM (word of Mouth)
Answer:
most inexpensive and most effective marketing strategy

Question:
17. Organic marketing strategy
Answer:
Marketing strategy that occurs naturally, you like a restaurant so you tell others about it (Negative or
positive)

Question:
18. Amplified marketing strategy