MSLE-3500 MIDTERM TEST #1 UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

MSLE-3500 MIDTERM TEST #1 UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS

Question:
1. Branding before
Answer:
Marketing

Question:
2. What is branding vs. marketing
Answer:
Branding is Strategy & Marketing is execution

Question:
3. Brand/Marketing relationship diagram
Answer:
Strategy -> Execution -> Sucess

Question:
4. Branding tells us what?
Answer:
Why people buy our products/services

Question:
5. 3 Step Purchase Decisions
Answer:
Reflexive - Users trust the brand. Buy without thinking. Responsive - Users have seen or heard something
about the product/service. Cognitive - Users research before purchasing.

Question:
6. 3 elements of a brand
Answer:
1. Brand Strategy
2. Brand Positioning
3. Brand Identity

Question:
7. Main marketing tools
Answer:
Branding & Strategy, Marketing & Communications, Social Media, and Web Marketing

Question:
8. Market Research is
Answer:
Systematic (according to a fixed plan or system) and Objective