WGU D174 MARKETING MANAGEMENT
FINAL PAPER SOLVED QUESTIONS AND
EXPERT RESPONSES
◉ Which two concepts are core to marketing?
Answer: Value and exchange
◉ A popcorn company that differentiates itself from the
competition with its fresh, handmade popcorn is expanding its
business to e-commerce. Given its focus on producing high quality,
gourmet popcorn, the company is concerned it cannot keep up
with demand so it's looking at new equipment to sustain its
handmade unique selling proposition and improve production
efficiency. Which extended marketing mix element will the
company be focusing on?
Answer: Process
◉ The founder of a well-known company is focused on keeping
and cultivating profitable current customers by collecting and
using real-time customer information. Which post-marketing
concept is the focus of this company?
Answer: Relationship orientation
,◉ Which element in the marketing mix is demonstrated by a
magazine subscription service employing telemarketing strategies
during early evening hours?
Answer: Promotion
◉ A local doctor's office is deciding whether to install computer
games in the waiting room to entertain children who are waiting
for appointments. Which macro-level external factor encourages
the office to install this technology?
Answer: Demographic
◉ A company in a competitive industry needs to conduct an
internal and external company analysis to determine future
marketing strategies. Which form of analysis should the company
use?
Answer: SWOT
◉ A company has a vision and mission to make education
accessible to everyone around the world. It has innovative
products and has developed an organization around capturing
new opportunities to execute the mission. Which strategic type is
this categorized as?
Answer: Prospector
◉ A cable company's marketing plan states that the company will
lower prices during the next year to attract customers away from
, competitors. At which planning level has the statement been
written?
Answer: Tactical
◉ A grocery store's marketing plan states that the company will
purchase billboard advertising space during the first three
months of the year. At which planning level has the statement
been written?
Answer: Tactical
◉ A law firm hires two new attorneys to accommodate the
growing needs of its largest client. Which of Porter's five forces is
this an example of?
Answer: Power of customers
◉ Which task should a university bookstore that recently
purchased new inventory management software employ a SWOT
analysis to accomplish?
Answer: Identify employee training needs
◉ A mobile phone company wants to employ a dynamic
marketing campaign to separate itself from competitors. Which
task should the company employ a SWOT analysis to accomplish?
Answer: Identify potential channels of communication
FINAL PAPER SOLVED QUESTIONS AND
EXPERT RESPONSES
◉ Which two concepts are core to marketing?
Answer: Value and exchange
◉ A popcorn company that differentiates itself from the
competition with its fresh, handmade popcorn is expanding its
business to e-commerce. Given its focus on producing high quality,
gourmet popcorn, the company is concerned it cannot keep up
with demand so it's looking at new equipment to sustain its
handmade unique selling proposition and improve production
efficiency. Which extended marketing mix element will the
company be focusing on?
Answer: Process
◉ The founder of a well-known company is focused on keeping
and cultivating profitable current customers by collecting and
using real-time customer information. Which post-marketing
concept is the focus of this company?
Answer: Relationship orientation
,◉ Which element in the marketing mix is demonstrated by a
magazine subscription service employing telemarketing strategies
during early evening hours?
Answer: Promotion
◉ A local doctor's office is deciding whether to install computer
games in the waiting room to entertain children who are waiting
for appointments. Which macro-level external factor encourages
the office to install this technology?
Answer: Demographic
◉ A company in a competitive industry needs to conduct an
internal and external company analysis to determine future
marketing strategies. Which form of analysis should the company
use?
Answer: SWOT
◉ A company has a vision and mission to make education
accessible to everyone around the world. It has innovative
products and has developed an organization around capturing
new opportunities to execute the mission. Which strategic type is
this categorized as?
Answer: Prospector
◉ A cable company's marketing plan states that the company will
lower prices during the next year to attract customers away from
, competitors. At which planning level has the statement been
written?
Answer: Tactical
◉ A grocery store's marketing plan states that the company will
purchase billboard advertising space during the first three
months of the year. At which planning level has the statement
been written?
Answer: Tactical
◉ A law firm hires two new attorneys to accommodate the
growing needs of its largest client. Which of Porter's five forces is
this an example of?
Answer: Power of customers
◉ Which task should a university bookstore that recently
purchased new inventory management software employ a SWOT
analysis to accomplish?
Answer: Identify employee training needs
◉ A mobile phone company wants to employ a dynamic
marketing campaign to separate itself from competitors. Which
task should the company employ a SWOT analysis to accomplish?
Answer: Identify potential channels of communication
