WGU D174 MARKETING MANAGEMENT
EXAMINATION TEST COMPLETE
QUESTIONS AND ACCURATE ANSWERS
◉ What is the first stage in the market research process?
Answer: Define the problem to be researched
◉ A social media manager uses information posted by customers
on the business's social networking webpage. Which type of
research data is being demonstrated here?
Answer: Primary
◉ A public relations manager uses information provided by
customers during an in-depth interview with a representative of
the business. Which type of research data is being demonstrated
here?
Answer: Primary
◉ A nonprofit executive who is compiling a report on people
living below the poverty level in a particular state uses census
data posted on a governmental website. Which type of research
data is being demonstrated here?
Answer: Secondary
, ◉ A company conducts monthly surveys to assess customer
product satisfaction and combines the survey results with sales
data from the customer relationship management (CRM) system
to adjust its marketing strategy. Which element of the CRM
process cycle is the company using?
Answer: Analysis and refinement
◉ An online retail company recently suffered from a data security
breach. The company hired new marketing managers to protect
customer information and to communicate security strategies to
its customers.
What are the new marketing managers trying to acquire?
Answer: Customer trust
◉ A mobile phone retailer analyzes data from a survey
administered to a large sample of customers. The data identify
which features and benefits are most attractive to customers
when they consider upgrading to a new mobile phone plan. How
is customer relationship management (CRM) being used by this
company?
Answer: To increase customer lifetime value
◉ A shoe company is collecting data in its customer relationship
management (CRM) system on how its customers make decisions
to purchase shoes. The company wants to use this data to tailor its
upcoming marketing campaigns to specific customer needs
EXAMINATION TEST COMPLETE
QUESTIONS AND ACCURATE ANSWERS
◉ What is the first stage in the market research process?
Answer: Define the problem to be researched
◉ A social media manager uses information posted by customers
on the business's social networking webpage. Which type of
research data is being demonstrated here?
Answer: Primary
◉ A public relations manager uses information provided by
customers during an in-depth interview with a representative of
the business. Which type of research data is being demonstrated
here?
Answer: Primary
◉ A nonprofit executive who is compiling a report on people
living below the poverty level in a particular state uses census
data posted on a governmental website. Which type of research
data is being demonstrated here?
Answer: Secondary
, ◉ A company conducts monthly surveys to assess customer
product satisfaction and combines the survey results with sales
data from the customer relationship management (CRM) system
to adjust its marketing strategy. Which element of the CRM
process cycle is the company using?
Answer: Analysis and refinement
◉ An online retail company recently suffered from a data security
breach. The company hired new marketing managers to protect
customer information and to communicate security strategies to
its customers.
What are the new marketing managers trying to acquire?
Answer: Customer trust
◉ A mobile phone retailer analyzes data from a survey
administered to a large sample of customers. The data identify
which features and benefits are most attractive to customers
when they consider upgrading to a new mobile phone plan. How
is customer relationship management (CRM) being used by this
company?
Answer: To increase customer lifetime value
◉ A shoe company is collecting data in its customer relationship
management (CRM) system on how its customers make decisions
to purchase shoes. The company wants to use this data to tailor its
upcoming marketing campaigns to specific customer needs
