Social Media Marketing Final Exam
Questions & Answers (Grade A+)
Why is it important to optimize YouTube videos before publishing?
1. To ensure the videos have high production quality
2.To increase the number of subscribers to the channel
3.To improve search rankings and visibility on YouTube
4.To attract advertising opportunities from YouTube partner -
correct answer ✅3. to improve search rankings and visibility on
YouTube
What are the benefits of creating playlists on YouTube?
1.Playlists reduce video consumption and watch times
2.Playlists decrease a channel's discoverability in YouTube search
results
3.Playlists help YouTube videos rank higher on Google Search
4.Playlists drive higher video consumption, generate longer
watchtimes, and improve discoverability -
correct answer ✅4. Playlists drive higher video consumption,
generate longer watch times, and improve discoverability
,Social Media Marketing Final Exam
Questions & Answers (Grade A+)
Which of the following are small rectangle notifications that appear
in the top right- hand corner of a YouTube video when viewing?
1. call to action links
2. cards
3. end screens
4. thumbnails
5. channel trailer -
correct answer ✅2. cards
The longer a video drags on, the lower/fewer its?
1. retention
2. likes
3. channel subscribers
4. number of views -
correct answer ✅1. retention
A YouTube playlist is?
,Social Media Marketing Final Exam
Questions & Answers (Grade A+)
1. a collection of YouTube videos organized by categories
2. a collection of your most watched videos
3. a collection of the most popular videos on YouTube
4. all of the above -
correct answer ✅1. a collection of YouTube videos organized by
categories
True or False: transcripts and closed captions increase the search
ranking of videos -
correct answer ✅True
Why is marketing YouTube videos crucial for brands?
1. marketing videos is unnecessary as production efforts alone
guarantee success
2. videos will naturally reach a larger audience without any
promotional efforts
3. many top brand videos receive little to no views without
marketing
4. marketing efforts should be solely focused on traditional
advertising methods -
, Social Media Marketing Final Exam
Questions & Answers (Grade A+)
correct answer ✅3. many top brand videos receive little to no
views without marketing
Which brand launched its own Youtube original series called
"Upstanders", sharing stories about ordinary people doing
extraordinary things to create positive change?
1. oreo
2.disney
3. wayfair
4.starbucks -
correct answer ✅4. Starbucks
Following the footsteps of other major social media platforms, in
2020 YouTube released a new short form video creator called?
1. chapters
2. stories
3. shorts
4. fleets -
correct answer ✅3. shorts
Questions & Answers (Grade A+)
Why is it important to optimize YouTube videos before publishing?
1. To ensure the videos have high production quality
2.To increase the number of subscribers to the channel
3.To improve search rankings and visibility on YouTube
4.To attract advertising opportunities from YouTube partner -
correct answer ✅3. to improve search rankings and visibility on
YouTube
What are the benefits of creating playlists on YouTube?
1.Playlists reduce video consumption and watch times
2.Playlists decrease a channel's discoverability in YouTube search
results
3.Playlists help YouTube videos rank higher on Google Search
4.Playlists drive higher video consumption, generate longer
watchtimes, and improve discoverability -
correct answer ✅4. Playlists drive higher video consumption,
generate longer watch times, and improve discoverability
,Social Media Marketing Final Exam
Questions & Answers (Grade A+)
Which of the following are small rectangle notifications that appear
in the top right- hand corner of a YouTube video when viewing?
1. call to action links
2. cards
3. end screens
4. thumbnails
5. channel trailer -
correct answer ✅2. cards
The longer a video drags on, the lower/fewer its?
1. retention
2. likes
3. channel subscribers
4. number of views -
correct answer ✅1. retention
A YouTube playlist is?
,Social Media Marketing Final Exam
Questions & Answers (Grade A+)
1. a collection of YouTube videos organized by categories
2. a collection of your most watched videos
3. a collection of the most popular videos on YouTube
4. all of the above -
correct answer ✅1. a collection of YouTube videos organized by
categories
True or False: transcripts and closed captions increase the search
ranking of videos -
correct answer ✅True
Why is marketing YouTube videos crucial for brands?
1. marketing videos is unnecessary as production efforts alone
guarantee success
2. videos will naturally reach a larger audience without any
promotional efforts
3. many top brand videos receive little to no views without
marketing
4. marketing efforts should be solely focused on traditional
advertising methods -
, Social Media Marketing Final Exam
Questions & Answers (Grade A+)
correct answer ✅3. many top brand videos receive little to no
views without marketing
Which brand launched its own Youtube original series called
"Upstanders", sharing stories about ordinary people doing
extraordinary things to create positive change?
1. oreo
2.disney
3. wayfair
4.starbucks -
correct answer ✅4. Starbucks
Following the footsteps of other major social media platforms, in
2020 YouTube released a new short form video creator called?
1. chapters
2. stories
3. shorts
4. fleets -
correct answer ✅3. shorts
