Social Media Marketing Exam 1
Questions & Answers (Grade A+)
According to the text, social media is only being adopted by
younger populations. -
correct answer ✅False
Only large corporations have been successful in measuring the
return from their social media marketing efforts.
True -
correct answer ✅False
Social media marketing is based on marketing principles that have
been around for years. -
correct answer ✅True
According to the text, the reason why social media marketing is
such a growth industry right now is because corporate marketers
are planning on using external resources for their new social media
efforts. -
correct answer ✅False
According to the text, SMM employs word-of-mouth marketing. -
correct answer ✅True
, Social Media Marketing Exam 1
Questions & Answers (Grade A+)
Marketing investment in social media is forecast to increase. -
correct answer ✅True
Which of the following is not one of the seven myths of SMM? -
correct answer ✅SMM isn't right for most businesses.
Which of the following is not an important aspect to social media
marketing? -
correct answer ✅Monitoring and responding
Social media marketing is a form of what type of marketing? -
correct answer ✅Word of mouth
Which firm is credited with creating "the perfect business
apology"? -
correct answer ✅JetBlue
Which of the following is one way to manage the time invested in
social media marketing? -
correct answer ✅Leverage tools like Hootsuite that are designed
to improve efficiencies.
Questions & Answers (Grade A+)
According to the text, social media is only being adopted by
younger populations. -
correct answer ✅False
Only large corporations have been successful in measuring the
return from their social media marketing efforts.
True -
correct answer ✅False
Social media marketing is based on marketing principles that have
been around for years. -
correct answer ✅True
According to the text, the reason why social media marketing is
such a growth industry right now is because corporate marketers
are planning on using external resources for their new social media
efforts. -
correct answer ✅False
According to the text, SMM employs word-of-mouth marketing. -
correct answer ✅True
, Social Media Marketing Exam 1
Questions & Answers (Grade A+)
Marketing investment in social media is forecast to increase. -
correct answer ✅True
Which of the following is not one of the seven myths of SMM? -
correct answer ✅SMM isn't right for most businesses.
Which of the following is not an important aspect to social media
marketing? -
correct answer ✅Monitoring and responding
Social media marketing is a form of what type of marketing? -
correct answer ✅Word of mouth
Which firm is credited with creating "the perfect business
apology"? -
correct answer ✅JetBlue
Which of the following is one way to manage the time invested in
social media marketing? -
correct answer ✅Leverage tools like Hootsuite that are designed
to improve efficiencies.
