HubSpot SM Exam Questions &
Answers (Grade A+)
There are many benefits to having a social media strategy. Which
answer is NOT one of them? -
correct answer ✅Social media helps you send better emails
Which KPI is most likely to be a vanity metric? -
correct answer ✅Reach
On which social network should you share content more
frequently? -
correct answer ✅Twitter
Which of these KPI's demonstrate engagement? Choose all that
apply -
correct answer ✅Sharing and retweets; likes or favorites
True or false? A buyer persona is as important as business
objectives when developing a social media strategy. -
correct answer ✅True
What's the difference between social listening and social
monitoring? -
correct answer ✅Social listening centralizes conversations about
,HubSpot SM Exam Questions &
Answers (Grade A+)
your brand so that you can join them, while social monitoring
measures reputation from higher level perspective
Which network has the longest life for a piece of content? -
correct answer ✅Pinterest
Why would you want a service to help you manage and discover
influence? -
correct answer ✅To identify individuals who have the biggest
following and high social clout
True or false? The best way to choose the right social media tool is
to think about your business goals, then narrow down your choices
based on that goal criteria. -
correct answer ✅True
What do senior leaders care about when it comes to your social
media plan? Choose all that apply. -
correct answer ✅Competitive advantage; customer satisfaction
, HubSpot SM Exam Questions &
Answers (Grade A+)
True or false? Simon Sinek says that people want to buy what you
have. They don't care about what you believe. -
correct answer ✅False
True or false? In social media, a service level agreement (SLA) refers
to how much time passes between what a customer reaches out
and when the company responds. -
correct answer ✅True
What should you do to secure buy-in if you're starting a social
media project and don't have a past campaign to use as a
benchmark? -
correct answer ✅Position your program as an experiment or pilot
True or false? The Holistic model is the most common social team
structure used by organizations today. -
correct answer ✅False
Why do stakeholders matter as you begin to develop your team
structure? -
correct answer ✅Stakeholder needs may be the same as your
needs and their buy-in may help you influence senior leaders
Answers (Grade A+)
There are many benefits to having a social media strategy. Which
answer is NOT one of them? -
correct answer ✅Social media helps you send better emails
Which KPI is most likely to be a vanity metric? -
correct answer ✅Reach
On which social network should you share content more
frequently? -
correct answer ✅Twitter
Which of these KPI's demonstrate engagement? Choose all that
apply -
correct answer ✅Sharing and retweets; likes or favorites
True or false? A buyer persona is as important as business
objectives when developing a social media strategy. -
correct answer ✅True
What's the difference between social listening and social
monitoring? -
correct answer ✅Social listening centralizes conversations about
,HubSpot SM Exam Questions &
Answers (Grade A+)
your brand so that you can join them, while social monitoring
measures reputation from higher level perspective
Which network has the longest life for a piece of content? -
correct answer ✅Pinterest
Why would you want a service to help you manage and discover
influence? -
correct answer ✅To identify individuals who have the biggest
following and high social clout
True or false? The best way to choose the right social media tool is
to think about your business goals, then narrow down your choices
based on that goal criteria. -
correct answer ✅True
What do senior leaders care about when it comes to your social
media plan? Choose all that apply. -
correct answer ✅Competitive advantage; customer satisfaction
, HubSpot SM Exam Questions &
Answers (Grade A+)
True or false? Simon Sinek says that people want to buy what you
have. They don't care about what you believe. -
correct answer ✅False
True or false? In social media, a service level agreement (SLA) refers
to how much time passes between what a customer reaches out
and when the company responds. -
correct answer ✅True
What should you do to secure buy-in if you're starting a social
media project and don't have a past campaign to use as a
benchmark? -
correct answer ✅Position your program as an experiment or pilot
True or false? The Holistic model is the most common social team
structure used by organizations today. -
correct answer ✅False
Why do stakeholders matter as you begin to develop your team
structure? -
correct answer ✅Stakeholder needs may be the same as your
needs and their buy-in may help you influence senior leaders
