HubSpot Academy Social Media
Marketing Cert. Exam Questions &
Answers (Grade A+)
Why is social media an important part of inbound marketing? -
correct answer ✅Social media gives you the opportunity to
directly engage and provide value to your customers, partners, and
prospects
When you dig deeper into the development of your buyer persona,
what type of information do you want to consider? -
correct answer ✅Psychographics
What is a vanity metric? -
correct answer ✅A surface-level metric that doesn't correlate with
your business success
True or false? Follower count is often considered to be a vanity
metric. -
correct answer ✅True
Which KPI will executives be more responsive to? -
correct answer ✅ROI (Return of Investment)
, HubSpot Academy Social Media
Marketing Cert. Exam Questions &
Answers (Grade A+)
Why should you start planning the structure of your team by
looking at business goals? -
correct answer ✅To help you determine what channels and
content you'll need and the staffing to make it happen.
Which of the following steps is NOT one you need to think about
when planning how to structure your social team? -
correct answer ✅Gather industry data to meet your goal
True or false? You should develop your social media budget before
you create your social media plan. -
correct answer ✅False
What did Simon Sinek recommend you do to get people to buy in to
your products or ideas? -
correct answer ✅Explain to the customer why they need what
you're selling.
Social media listening can help ______. -
correct answer ✅the people in all parts of your organization to
work better
Marketing Cert. Exam Questions &
Answers (Grade A+)
Why is social media an important part of inbound marketing? -
correct answer ✅Social media gives you the opportunity to
directly engage and provide value to your customers, partners, and
prospects
When you dig deeper into the development of your buyer persona,
what type of information do you want to consider? -
correct answer ✅Psychographics
What is a vanity metric? -
correct answer ✅A surface-level metric that doesn't correlate with
your business success
True or false? Follower count is often considered to be a vanity
metric. -
correct answer ✅True
Which KPI will executives be more responsive to? -
correct answer ✅ROI (Return of Investment)
, HubSpot Academy Social Media
Marketing Cert. Exam Questions &
Answers (Grade A+)
Why should you start planning the structure of your team by
looking at business goals? -
correct answer ✅To help you determine what channels and
content you'll need and the staffing to make it happen.
Which of the following steps is NOT one you need to think about
when planning how to structure your social team? -
correct answer ✅Gather industry data to meet your goal
True or false? You should develop your social media budget before
you create your social media plan. -
correct answer ✅False
What did Simon Sinek recommend you do to get people to buy in to
your products or ideas? -
correct answer ✅Explain to the customer why they need what
you're selling.
Social media listening can help ______. -
correct answer ✅the people in all parts of your organization to
work better
