Social Media Marketing Hub Spot Exam
Questions & Answers (Grade A+)
True or false? A buyer persona is as important as business
objectives when developing a social media strategy. -
correct answer ✅True
Which network has the longest life for a piece of content? -
correct answer ✅Pinterest
On which social network should you share content most
frequently? -
correct answer ✅Twitter
True or False? Social listening can help you find leads. -
correct answer ✅True
True or False? Social Content is only used during the attract and
delight stages of the inbound methodology. -
correct answer ✅False
Instagram stories are a great way to ____________. -
correct answer ✅Drive traffic and engagement
,Social Media Marketing Hub Spot Exam
Questions & Answers (Grade A+)
Why are hashtags helpful? -
correct answer ✅To aid search, track campaigns, and to influence
the creation of user-generated content
True or False? It's necessary to conduct a social media audit every
2-3 years. -
correct answer ✅False
Which of these KPIs demonstrate engagement? Choose all that
apply. -
correct answer ✅Sharing and retweets, Likes or Favorites
Which KPI is most likely to be a vanity metric? -
correct answer ✅Reach
True of False? In social media, a service level agreement (SLA) refers
to how much time passes between when a customer reaches out
and when the company responds. -
correct answer ✅True
True or False? You should revisit your KPIs every 18 months -
correct answer ✅False
, Social Media Marketing Hub Spot Exam
Questions & Answers (Grade A+)
What is the biggest challenge that most social media practitioners
have? -
correct answer ✅Getting executive buy-in for social ideas
True or False? The holistic model is the most common social team
structure used by organizations today. -
correct answer ✅False
Which of the below is not one of the five types of social media
models? -
correct answer ✅Distributed
Why would you want a service to help you manage and discover
influence? -
correct answer ✅To identify individuals who have the biggest
following and high social clout
True or False? The best way to choose the right social media tool is
to think about your business goals, then narrow down your choices
based on that goal criteria. -
correct answer ✅True
Questions & Answers (Grade A+)
True or false? A buyer persona is as important as business
objectives when developing a social media strategy. -
correct answer ✅True
Which network has the longest life for a piece of content? -
correct answer ✅Pinterest
On which social network should you share content most
frequently? -
correct answer ✅Twitter
True or False? Social listening can help you find leads. -
correct answer ✅True
True or False? Social Content is only used during the attract and
delight stages of the inbound methodology. -
correct answer ✅False
Instagram stories are a great way to ____________. -
correct answer ✅Drive traffic and engagement
,Social Media Marketing Hub Spot Exam
Questions & Answers (Grade A+)
Why are hashtags helpful? -
correct answer ✅To aid search, track campaigns, and to influence
the creation of user-generated content
True or False? It's necessary to conduct a social media audit every
2-3 years. -
correct answer ✅False
Which of these KPIs demonstrate engagement? Choose all that
apply. -
correct answer ✅Sharing and retweets, Likes or Favorites
Which KPI is most likely to be a vanity metric? -
correct answer ✅Reach
True of False? In social media, a service level agreement (SLA) refers
to how much time passes between when a customer reaches out
and when the company responds. -
correct answer ✅True
True or False? You should revisit your KPIs every 18 months -
correct answer ✅False
, Social Media Marketing Hub Spot Exam
Questions & Answers (Grade A+)
What is the biggest challenge that most social media practitioners
have? -
correct answer ✅Getting executive buy-in for social ideas
True or False? The holistic model is the most common social team
structure used by organizations today. -
correct answer ✅False
Which of the below is not one of the five types of social media
models? -
correct answer ✅Distributed
Why would you want a service to help you manage and discover
influence? -
correct answer ✅To identify individuals who have the biggest
following and high social clout
True or False? The best way to choose the right social media tool is
to think about your business goals, then narrow down your choices
based on that goal criteria. -
correct answer ✅True
